ASHERIDGE SCOOPS TWO INSIDE HI -FI & CUSTOM INSTALLER TRADE AWARDS

Asheridge Communications, the specialist provider of home AV solutions, has received double recognition at this year's Custom Installer Awards, winning both Salesman of the Year and picking up the prized title of Distributor of the Year.

Asheridge Communications, the specialist provider of home AV solutions, has received double recognition at this year's Custom Installer Awards, winning both Salesman of the Year and picking up the prized title of Distributor of the Year.


Key to Asheridge's success in claiming the Distributor of the Year titles has been its programme of exciting new product introductions to the UK market, including HDMI and DVI matrix router innovations from Purelink. Supported by an extensive series of improvements to its customer service operations and backed by a pro -active PR and marketing campaign, Asheridge has increased volume sales significantly.

Jason Dando, Asheridge's Area Sales Manager (South/South East regions) secured the Salesman of the Year title. Jason impressed the judges with his proven track record in growing the company's existing business in the core areas of the South and South East UK. His enthusiasm, energy and beyond the call commitment to improving customer service levels also struck a chord.

"We are delighted to win these prestigious Awards" explains Claire Rigby, Marketing Manager for Asheridge Communications. "This has been a dynamic year for Asheridge as we continue to grow our product range, our reputation and our business. Our re -branding initiative along the lines of the Asheridge Family is showing that we are a distributor focused on real people who are committed to helping our customers solve real problems. Jason typifies the human face of Asheridge, and it's great that he has earned recognition too".

This year's Inside Hi -Fi and Custom Installer Trade Awards encompassed both the Retail Hi -Fi/Home Cinema and the Custom Install markets. A top panel of independent judges examined all the entries in detail before making their decision. The Awards were presented at a ceremony held at the Novotel in London's Dockland on the 30th October 2008.

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