Parks Associates finds mobile broadband operators face challenges in managing traffic and user control
Refined business models will control network use and yield more revenue
The tremendous growth of mobile broadband usage, with annual growth rates of 200% in parts of North America and upwards of 800% in parts of Europe, will create future challenges for service providers if not properly managed.
A new custom study from Parks Associates, Mobile Broadband in North America and Europe: Change is Key to Continuing Profitability, found that many carriers rely on outdated business models, excessive pricing or flat -rate billing, to manage traffic. Excessive pricing slows growth and invites cutthroat competition. Flat -rate carriers charge a single rate for unlimited service, which does not effectively monetize traffic. Both models are unsustainable given current growth trends.
"Carriers need to create business models with more refined network controls in order to facilitate market growth while maintaining profitability," said Anton Denissov, research analyst, Parks Associates. "These models must be easy for consumers to understand and also address specific needs, so subscribers can pick a plan based on whether they want to send e -mails or stream HD content."
The custom study, conducted by Parks Associates on behalf of Camiant, a global provider of policy control for the wireless, fixed, and cable industries, included interviews with executives at major mobile broadband providers in Canada, Europe, and the U.S. The study determined adoption and usage of mobile broadband and carriers' capabilities with respect to network and user control.
Denissov and Camiant's VP of Business Development Randy Fuller will present the study findings during a free webcast on Wednesday, November 12, at 12 p.m. ET.
For information, visit www.parksassociates.com or contact firstname.lastname@example.org, 972 -490 -1113.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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