Parks Associates adds value to TelcoTV with research workshop

International research and consulting firm Parks Associates today announced it is hosting the workshop Business Cases for Emerging Video Services at TelcoTV 2008 on November 11.

International research and consulting firm Parks Associates today announced it is hosting the workshop Business Cases for Emerging Video Services at TelcoTV 2008 on November 11. TelcoTV, November 11 -13, the Anaheim Convention Center, is the premier event for the exploration of a comprehensive entertainment convergence strategy.


The workshop addresses the business case for emerging video services, including multichannel television and broadband video. Parks Associates forecasts that by 2012, almost 33 million U.S. households will have broadband services capable of streaming high -definition video. This finding adds new dimensions to the television services market, which grew to over 800 million households worldwide in 2007. Telco/IPTV services in particular jumped to more than 13 million households in 2007.

"Converged applications, greater personalization and customization, multiscreen experiences, and new value -added services will define next -generation video services, and this workshop examines these new opportunities," said Kurt Scherf, vice president, principal analyst, Parks Associates.

Presenters:
Jayant Dasari, Parks Associates
Kurt Scherf, Parks Associates

Sessions:
Building a Compelling Television Service
Broadband Video: To the TV and Beyond
How the Internet Meets the Television
The Business Case for Advanced Advertising Features
Building the Interactive Advertising Business Case

Speakers:
Nimrod Ben -Natan, Harmonic
Steve Borelli, Integra5
Jonathan Bokor, TANDBERG Television
Matt Cannard, Widevine Technologies
Brian Donnelly, Icron Technologies
Jason Harvey, ActiveVideo Networks
Leszek Izdebski, Cisco Systems
Howard Rubin, SeaChange International
Paula Suthern, Ensequence
Adam Tom, RGB Networks

Attendees receive information about the competitive environment for television services, insight into video trends and advertising business models, and consumer data on use cases and preferences.

During TelcoTV, Kurt Scherf is moderating the session Integrating the Social Network Experience: Fad or reality? on Wednesday, November 12, from 4:30 -5:30 p.m.

For information, visit www.parksassociates.com or contact Parks Associates at 972 -490 -1113.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

http://www.parksassociates.com | http://parksassociates.blogspot.com | http://newsroom.parksassociates.com




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