Mitsubishi Electric and C -nario Announce Partnership in Benelux, Eastern Europe, Russia, CIS and Turkey

Mitsubishi Electric's Visual Information Systems Division in the Netherlands, and C-nario, a global provider of digital signage software solutions, today announced a strategic partnership to provide comprehensive digital signage solutions.

Mijdrecht, The Netherlands and Tel Aviv, Israel - October 30, 2008. Mitsubishi Electric's Visual Information Systems Division in the Netherlands, and C -nario, a global provider of digital signage software solutions, today announced a strategic partnership to provide comprehensive digital signage solutions. Mitsubishi's product offering, including professional LCD monitors, multimedia projectors, LED display systems and display wall cube systems, will be combined with C -nario's digital signage software products as turnkey solutions for all system integrators offering digital signage solutions. Mitsubishi Electric Benelux office is responsible for Benelux, Eastern Europe, Russia, CIS and Turkey.


The announcement comes at an exciting time for both parties, with Mitsubishi Electric looking to increase its presence within the narrowcasting/public display sector, and C -nario expanding its digital signage solutions portfolio in the AV and IT channels, strengthening the company's relations with AV and IT integrators. Both companies expect synergy for all partners in this multi -channel approach.

C -nario's software -based platform has proven extremely successful in numerous demanding applications, meeting the requirements of a wide range of customers. Through the partnership announced today, Mitsubishi Electric's and C -nario's expertise in advanced visual information technologies and applications will enable both companies to deliver complete turnkey narrowcasting/public display solutions, supported by the resources of Mitsubishi Electric, one of the world's largest engineering businesses.

"We always strive to make digital signage projects implementation as simple as possible, without compromising quality. A standard package of high quality Mitsubishi displays and C -nario's digital signage operating platform aims to do precisely that. This is an exciting business opportunity to our partners and customers," said Rami Bahar, C -nario's Vice President Sales and Strategic Planning. "We strongly believe that our partnership with Mitsubishi Electric will greatly enhance our digital signage offering, add further momentum to our strong growth in this sector, and enable integrators to simplify digital signage projects."

"We are very pleased to announce our partnership with C -nario," said A.C. ter Meulen, President, Mitsubishi Electric Benelux. "We are confident that C -nario's knowledge and experience within the digital signage sector coupled with Mitsubishi's comprehensive product range will prove a highly -successful and mutually beneficial partnership".

About Mitsubishi Electric

Mitsubishi Electric is one of the world's leading providers of professional imaging and display devices, including Professional LCD Monitors, Multimedia Projectors, LED Displays Systems, Display Wall Cube Systems, Business -use Printers, Security Solutions and more. The company's products enjoy a world -wide reputation for outstanding performance and quality, and are used in mission -critical applications, such as control centers, as well as in public locations such as Times Square in New York and Istanbul's Cevahir shopping mall, the 3rd largest shopping mall in the world. Other large screen displays supplied by Mitsubishi Electric are the Emirates and Twickenham Stadiums in London, the homegrounds for Heerenveen, NAC Breda and FC Grenoble football clubs and the new O2 World Arena in Berlin. For further information visit: www.mitsubishielectric.nl

About C -nario

C -nario is a world -class provider of end -to -end software -based digital signage solutions across all industries, including advertising, retail, corporate, public, media and entertainment sectors. C -nario's cutting edge technology enables unparalleled playback and management capabilities of complex better -than -broadcast quality video displays in an extensive range of high traffic environments. To date, the company has deployed in 40 countries through its global partners and international value -added resellers. The company has offices in the United States, Europe, Asia and Israel. For more information about C -nario visit www.c -nario.com.

Mitsubishi Electric media contact:

Albert Tromp
Mitsubishi Electric Europe B.V.
PO Box 222,
AE Mijdrecht
The Netherlands
Phone: +31 (0) 297 282461
Fax: +31 (0)297 283936

C -nario media contact:

David Kanaan
Kanaan Public Relations
Tel.: +972 -3 -5408188
e -mail: david@kanaan.co.il


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