MEDIA ALERT - Parks Associates Addresses Consumption in Digital Era at Digital Hollywood, Wednesday, Oct 29

Research Analyst to Present Consumer & Interactive Entertainment Data

Research Analyst to Present Consumer & Interactive Entertainment Data


Yuanzhe (Michael) Cai, Director, Digital Media & Gaming, Parks Associates, will present consumer data and market trends in interactive media at a special Parks Associates -sponsored session Consumers and Interactive Entertainment at Digital Hollywood, Santa Monica, Calif., on Wednesday, October 29.

Parks Associates, in the report Virtual Worlds: the Internet of Avatars, recently released a comprehensive analysis of the value chain for 3D virtual worlds, which is growing into a sustainable industry with 33 million registered users by 2013. Also in 2013, online content and services for Internet -connected game consoles will generate over $8 billion in global revenue for the three console manufacturers, according to Parks Associates' Connected Consoles: Games, Media, and Beyond.

What: Consumers and Interactive Entertainment
Research Presentation and Lunch by Parks Associates

This session discusses consumption of interactive entertainment in the digital era. It examines industry and consumer trends in connected gaming, virtual worlds, social media, and Internet video; analyzes the role of consoles in content distribution; profiles media habits of the avatar generation; and discusses the implications for Hollywood. Additionally, it looks at new interactive technologies such as BD Live.

Who: Yuanzhe (Michael) Cai, Parks Associates

When: Wednesday, October 29
11:00 AM to 12:30 PM

Where: The Loews Santa Monica Beach Hotel, Santa Monica, CA
Escondido Room - 8th Floor

Registration: http://www.parksassociates.com/extras/DigMedHabits -request08.htm

Interviews: To arrange a meeting with Michael, contact Mindi Sue Sternblitz -Rubenstein at mindi.sue@parksassociates.com or 972 -996 -0212.

About Michael Cai
Michael Cai studies developments in video and online gaming, last -mile technologies, bundled services, and other broadband value -added services. He has completed comprehensive gamer segmentation studies and numerous custom research projects on the gaming industry, including international surveys of online and power gamers, international projects on set -top box gaming and digital distribution of video games, and an industry interview project on console gaming.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. http://www.parksassociates.com




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