Sugar Ray Leonard to Keynote CEDIA Management Conference

10th annual business-building event to be held in southwestern U.S. in March 2009

INDIANAPOLIS (October 14, 2008) - The Custom Electronic Design & Installation Association (CEDIA) has announced that boxing legend Sugar Ray Leonard will deliver a keynote presentation at the association's annual Management Conference. The conference will be held at Carefree Resort & Villas in Carefree, Ariz., March 4 -7, 2009. Leonard's presentation, The Power to Win, will outline how attendees can take the lessons Leonard has learned from his challenges and successes in the boxing arena and apply them in the professional world.


CEDIA, which celebrates its 20th anniversary in 2009, established its Management Conference for business owners and senior -level managers in the electronic systems industry with content designed to build more competitive, more sustainable businesses. The format allows company owners and their lead employees to take a step back from working "in" their businesses and instead work "on" their businesses. Attendees leave charged and prepared to immediately implement concrete changes in their day -to -day operations.

Conference offerings include Strategic Management Forums, a series of two -hour breakout sessions on topics such as Effective Down Market Promotions and The One -Page Strategic Plan. Keynote speakers will include Leonard's presentation as well as discussions on creative collaboration and staying relevant in a dynamic market. In addition, three cross -industry presentations will cover business valuation, green and sustainable design and what to look for in an accountant.

CEDIA's 2008 Management Conference attracted a record 250 participants, and despite the struggling economy, CEDIA expects strong interest in the 2009 event.

"After the response we received in 2008 regarding the strategic planning elements of the conference, it was clear this would be a major focus of the 2009 conference," said Buzz Delano of Delano Associates, chair of the Management Conference Action Team and member of CEDIA's Board of Directors. "The 2009 Management Conference has the potential to be a turning point for business leaders looking to strengthen and build on their strategic plan."

Online registration for the event opens November 6. The deadline to receive early bird registration discounts is February 4. For details, visit www.cedia.org/mc or call (800) 669 -5329.

CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA Members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit the association's website at www.cedia.org.

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