Parks Associates' global forecasts of technology products and services guide companies through difficult economy

Data networks, HDTVs, Blu-ray (BD) players, and services such as residential broadband, mobile phones, and DTV will be the main product and service categories driving global growth in consumer technologies, according to Parks Associates.

Digital Living Forecast Workbook - Global, a new report of product and service forecasts from the research firm Parks Associates, finds several product and service categories show intriguing growth potential, despite the global economic slowdown. For example, almost one -third of households worldwide will have a PC by 2012.

"Given the current global economic market, Digital Living Forecast Workbook - Global provides value in multiple areas," said Kurt Scherf, vice president and principal analyst, Parks Associates. "Our forecasts are based on the latest global consumer data, providing comparative consumer sentiment from one region to another. They highlight specific growth areas that may be more resistant to economic slowdowns. And clients receive updates throughout the year, as we are consistently tracking developments from consumer and industry perspectives."

Digital Living Forecast Workbook - Global provides five -year forecasts for fourteen service and product areas:

Household Figures
• Worldwide households

Service Subscribers
• Mobile phones
• Digital television
• Residential broadband
• Mobile television

Product Sales
• PC households
• Data network households
• High -definition televisions
• Set -top boxes
• Stand -alone Blu -ray players
• Game consoles
• Portable multimedia players
• Network -attached storage
• Digital media adapters

Digital Living Forecast Workbook - Global is part of an ongoing service that analyzes and forecasts fourteen consumer service and technology product categories. For more information, visit or contact Parks Associates at, 972 -490 -1113.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series. | | |

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