Listen In Your Own Fashion! - Audio -Technica Introduces First -Ever Lineup of Headphones Designed for Women

Audio-Technica's new headphones for women combine attractive design with outstanding sound quality, portability and value, and come in a variety of appealing colors to match any style.

STOW, OH, September 22, 2008 - Audio -Technica, the renowned manufacturer of high -performance consumer and professional audio products, today announced its first -ever line of headphones created especially for women.


Crystal Griffith, Audio -Technica Consumer Marketing Manager, stated, "Audio -Technica is
the first company to offer an entire product range of headphones that are designed specifically for women. Our new in -ear and on -ear models for women let you listen in your own fashion. They combine attractive design with outstanding sound quality, portability and value, and come in a variety of appealing colors to match any style - or stand out in the crowd."

Audio -Technica's women's headphones are ideal for use while jogging, exercising, traveling, relaxing at home or anywhere you want to take your music. All the headphones easily fit into a purse, bag or briefcase, making them perfect for women on the go. Their high sensitivity and full -range frequency response let you get the best sound from any music source including the iPod®, other portable music players and laptop computers.

Audio -Technica offers headphones for every style -conscious listener. The ATH -CK1W (SRP: $49.99) in -ear headphones are ultracompact and feather -light, incorporating newly developed, advanced -technology speaker drivers to deliver superb sound. The ATH -CK1W is available in a dazzling array of colors from subtle to bold including green, orange, pink, purple, white and yellow, all with matching decorative and durable metal carrying cases. The headphones come with three interchangeable eartips in XS, S and M sizes, which are specifically made for women to provide superior comfort. Like all Audio -Technica women's headphones, the ATH -CK1W comes with a handy cord wrap.

The ATH -ES3W on -ear headphones (SRP: $79.99) are available in a selection of vibrant metallic finishes including blue, green, pink and silver. Its sleek design sets it apart - as well as anyone who's wearing it. Its cushioned earpads and soft headband provide total comfort, and the ear cups fold flat for easy portability in its supplied travel bag. The ATH -ES3W has a premium -quality aluminum housing and headband, and its large -diameter 28 mm rare -earth -magnet speaker drivers provide clear, full -range sound.

The ATH -ON3W (SRP: $59.99) combines a distinctive small, slim and ultralight on -ear design with fold -flat portability and unequaled comfort. Like all Audio -Technica women's headphones, it utilizes premium -quality drivers to deliver natural sound with articulate bass, a richly detailed midrange and open, extended high frequencies. The ATH -ON3W's color choices include dark gray, pink, teal blue and white.

The ATH -CK6W in -ear headphones (SRP: $79.99) are designed to fit any woman's style, and come in a variety of eye -catching colors including metallic silver, blue, green and pink. The ATH -CK6W comes with three sizes of eartips, and three interchangeable loop support pieces for a custom fit. The ATH -CK6W is so light, you'll hardly know you're wearing it - until you start listening to its smooth, high -fidelity sound.

Rounding out the new Audio -Technica headphones for women is the ATH -CK52W in -ear model (SRP: $59.99). It combines outstanding sound quality with total comfort and convenience, in a color choice of blue, black and white. It features soft earpieces that fit securely, and keep out environmental noise so listeners can enjoy their music with maximum clarity and impact wherever they go.

All Audio -Technica headphones for women are currently available at authorized dealers and online retailers.

Celebrating over 45 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

- For more information on the complete range of Audio -Technica products, contact Karen Emerson, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686 -2600; Fax: (330) 688 -3752; Web: www.audio -technica.com

- For further information regarding product availability and pricing in the United Kingdom, please Contact Denise Burnage (dburnage@audio -technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio -technica.de); in the rest of Europe, please contact Evangeline Pirot (epirot@audio -technica -europe.com).

iPod® is a registered trademark of Apple Inc.

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