Advanced services for primetime programming key to reducing churn and increasing ARPU

Primetime programming is still the cornerstone for advanced television features, which will increase service provider revenues and reduce customer churn, according to Parks Associates' TV 2.0: The Industry Perspective.

This new report indicates over 50% of U.S. broadband households find on -demand primetime services appealing, putting these offerings at the top of the list of advanced television features that includes VOD libraries, multiroom DVR, PC -TV connectivity, and informational widgets.


"Content is king, and people like having the flexibility to watch America's Got Talent or Saturday Night Live whenever and wherever it's convenient," said Jayant Dasari, Research Analyst, Parks Associates. "Television service providers should focus on creating a more personalized television experience, with an initial focus on DVR functionalities, networking the PC and the set -top box, providing an enhanced level of information, and rethinking the user interface."

The report states that video -on -demand (VOD) services are the most potent weapons service providers have in preventing churn, attracting new subscribers, and building new revenues.

"Interactive and digital home features, such as Caller ID on the TV, multiroom DVR, and remote access to DVR recordings, also rank well among potential applications and could build off successful VOD deployments," Dasari said. "Many of these services, including customizable electronic program guides and news and informational widgets, could then be monetized through interactive advertising."

TV 2.0: The Industry Perspective examines the growth of television services in major markets in Asia, Europe, and North America and analyzes the growth strategies that cable operators, telecommunications, and satellite service providers are adopting in these markets.

For more information, visit www.parksassociates.com or contact Parks Associates at sales@parksassociates.com, 972 -490 -1113.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, in partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com





Featured Product

Introducing the revolutionary Comelit Visto Smart Doorbell

Introducing the revolutionary Comelit Visto Smart Doorbell

The Visto Doorbell is a new Smart Doorbell from Comelit which combines a modern Italian design with all of the basic features you are looking for in a smart video doorbell. In fact, it is so smart that it can use the 2 wires from your existing doorbell and pass both the power and the data signals. This solves the common problem of having poor wifi coverage all the way at your front door. The Visto also has built in night vision, video recording on a SD card and in the cloud, motion detection, and multiple mounting options including an angle mount. The second thing we are introducing is the Visto Dealer referral program. Because we only sell through the Professional Distribution channel, we want to give our dealers who buy in that channel extra incentives to sell our product. For any security dealers or installers who go on our website www.vistodoorbell.com, and sign up for our program, we will offer the following: - Free referrals to customers in your area - Cashback program - 10% discount during the 1st month of the launch - Free Visto t-shirts and gear - A chance to win a trip for 2 to Venice, Italy Its that easy. Let us refer customer to you and get paid in the process. All while selling a wonderful Italian designed smart doorbell which is innovative and easy to install. So all dealers should protect the pro-channel and install products like the Visto which are made and sold only at your friendly local security and low voltage distributors.