Advanced Media Inc. Now Offers Qflix™ Brand Media To The Retail

Media Enables On Demand Creation of Premium DVD Titles Compatible with All Popular DVD Players

Diamond Bar, Calif. -September 22, 2008 - Advanced Media, Inc., a manufacturer and marketer of the popular Ridata brand of recordable DVD and Blu -ray Disc media, electronic storage products, and digital media accessories, is pleased to announce the addition of Qflix™ DVD media to its product line. Used in conjunction with Qflix services and hardware including recordable drives, the new media allows digitally distributed entertainment to be recorded to disc in a secure format. The media is manufactured by RITEK®, a Sonic Solutions® (NASDAQ: SNIC) certified Qflix licensee.


"Advanced Media Inc. is pleased to announce it is an official distributor of RITEK manufactured Qflix DVDs. Home entertainment is a heavily targeted market for DVD and Blu -ray media. Now Sonic has taken DVD technology to the next level with Qflix," said Harvey Liu, president of Advanced Media Inc. "RITEK's strong global reputation for producing DVDs of uncompromising quality and compatibility ensures a great consumer entertainment experience regardless of whether content is manufactured on -demand to fulfill an online order, purchased through a retail kiosk, or produced in the home."

Why Qflix?
Qflix DVDs are specialized discs that allow the on -demand recording of digitally distributed entertainment with CSS encryption (Content Scramble System). This is the same protection found on commercially mass -produced movie titles. Qflix DVDs can also be used by duplication system operators providing custom DVD publishing services to Internet retailers and in movie kiosks that will offer retail customers touch -screen access to vast libraries of rich content. Qflix media is also available for consumer use in the home to legally record premium entertainment downloaded from the Internet. To learn more about Qflix visit: www.qflix.com.

"Qflix fulfills the need for the efficient distribution of licensed high -quality entertainment content," said Jim Taylor, chief technologist, general manager of the Advanced Technology Group, Sonic Solutions. "We are pleased that Advanced Media will now be proactively marketing RITEK manufactured Qflix media to the Americas."

The recorded Qflix DVDs are functionally identical to standard retail DVDs and can be created with printed case liners and disc artwork just like off -the -shelf DVDs. These discs look and behave identically to standard replicated DVD titles and will play in all standard DVD players.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable DVD media as well as other types of electronic storage media. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products to the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand also features USB EZ Drives including the award -winning Yego USB Hub drive and the Twister USB drive. Ridata's cornerstone products include Blu -Ray DVD series, DL DVD -R/+R and DVD+/ -R/RW.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green Mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: domesticsales@ritekusa.com. Visit the Advanced Media web site at: www.ritekusa.com.

About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home™ products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD and Blu -ray Disc titles to the award -winning Roxio® -branded photo, video, music, and digital -media management applications and services. Sonic's patented technologies and AuthorScript® media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set -top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high -definition media format and, through the Qflix™ platform, Sonic is defining new models for the digital distribution of Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.

Agency Contact:
Carol Warren
Antarra Communications
Tel. 714 -891 -3660 x14
cwarren@antarra.com

Copyright© 2007 -2008 Advanced Media, Inc. All Rights Reserved. Specifications are subject to change without notice.

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