Parks Associates workshop addresses new business opportunities for service providers, silicon and software vendors, and manufacturers

Parks Associates will host a research workshop featuring key members of its analyst team on Thursday, September 18, at the San Jose Fairmont.

Parks Associates will host a research workshop featuring key members of its analyst team on Thursday, September 18, at the San Jose Fairmont. The Business Cases for New Media will focus on the impact of advanced connectivity on business strategies for service and content providers, CE and hardware manufacturers, and software developers.

The workshop features Parks Associates' Kurt Scherf, Vice President, Principal Analyst; Yuanzhe (Michael) Cai, Director, Director, Digital Media and Gaming; and Jayant Dasari, Research Analyst.

Nearly 170 million households worldwide will have a data network in 2008, creating the foundation for new media, entertainment, and communications applications. "In the face of increasing competition, broadband service providers have to shift their focus from bandwidth and price to applications, services, and consumer experiences," Cai said. "This change offers new opportunities for many businesses."

The workshop will address the features of next -generation TV services critical in establishing differentiation, creating stickier services, and building revenue. Additional workshop sessions will focus on the consumer decision process when purchasing new products, the market potential for electronic gaming applications, and consumer habits when interacting with digital media, including music, photos, and video.

"Changes in digital media habits have changed CE design from single -purpose to multipurpose devices, creating new possibilities in connectivity, sharing, and distribution," Scherf said. "Many companies are pursuing this convergence vision, which will open up new use cases, business models, and revenue streams."

The workshop will also focus on new advertising opportunities, including forecasts and an overview of the shift in spending from TV to online sources. To register for this workshop, please visit or contact, 972 -490 -1113.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, in partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series. | | |

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