ELAN® Brings the "Power Of Three" to CEDIA with the Industry's First All -In -One Purchasing, Training and Support Program

Custom Installation Dealers Now Have Easy Access to Major Whole House Manufacturers Under New P3 Cooperative Buyers' Plan, Allowing for Greater Purchasing Power and Dealer Profits

LEXINGTON, KY - ELAN® Home Systems, a leading manufacturer of award -winning Multi -Room audio/video and home control systems, today announced the addition of the "Power Of Three" (P3) Discounts From Invoice (DFI) Dealer Profit Program to its new P3 initiative. The program combines the powerful products, training and support of ELAN and sister companies Sunfire® and HomeLogic™ to simplify system purchases across the entire spectrum of Multi -Room Entertainment, Home Theater and IP -based Home Control products, reducing costs and putting the savings right back in Dealers' pockets. The announcement was made by Paul Starkey, ELAN's Executive Vice President of Sales and Marketing.


The announcement signals an aggressive move forward for the recently announced P3 initiative and includes not only a new level of product integration between the three companies, but an unprecedented integration of sales, training and support that bring enormous value to the Dealer. "We are making this simple," said Mr. Starkey. "Dealers who partner with the Power of Three will immediately see a difference in their bottom lines."

Recognizing that a Dealer's business depends upon the ability to provide easy -to -install and easy -to -use solutions for their Clients' entertainment, security, climate, lighting, irrigation, pool/spa and much more, the P3 initiative was unveiled at ELAN's sold -out 2008 Tech Week this past May in Lexington, KY. Designed to offer Dealers a fully -integrated assortment of products that perform together seamlessly, the P3 technology objective is to guarantee trouble -free installations with less time spent on the job site, greater Dealer profit and higher Customer satisfaction.

The Power Of Three marketing and business strategy comes at the perfect time for the three ELAN group companies. As global economies slow, these tightly integrated product lines now cover the entire spectrum of Whole House entertainment, theater and control. P3 represents the only collective group of its kind to offer this depth of product and the muscle to use combined volume purchasing for better Dealer pricing and enhanced resources for even better training, support and Dealer programs.

"It's important to note that training and support also have a very direct, positive impact on our Dealer profit margins," said Cat Fowler, ELAN's Vice President of Marketing, Inside Sales and Customer Services, who also mentioned the company received last year's CEA Mark of Excellence Award in the category. "The fact that we can fold this award -winning experience into supporting the Sunfire and HomeLogic brands under the P3 banner means dramatic savings in Dealer expenses, as time and travel costs are slashed by up to two -thirds. Also, we just announced the opening of five additional nationwide Dealer training centers to provide our Dealers with even more convenient options during this changing economic climate."

The ELAN group's recent expansion of nationwide hands -on training facilities now brings combined ELAN, Sunfire and HomeLogic training closer to home for hundreds within the group's Dealer base. Locations include fully -equipped training centers around the country including Carlsbad, CA (West), Lexington, KY (Central), Marblehead, MA, just outside of Boston (East), Orlando, FL, Kansas City, MO, Denver, CO and Scottsdale, AZ. And, if a Dealer can't get away from the office, P3 training is available online, 24/7, offering an added learning experience, additional savings and greater convenience. ELAN and Sunfire training are currently online, with HomeLogic slated for early 2009.

Another huge benefit of the P3 alliance is the unmatched, across -the -board Customer Service offered. With a single phone call, P3 Dealers can reach Technical Support Specialists that are fully trained on all ELAN, Sunfire and HomeLogic products, programming and integration. Additionally, P3 boasts an in -field support team of highly -skilled technicians and educators who are 'on call' to deliver on -site support for Dealers in their respective territories.

Dealers will find another benefit, and another way to reduce costs, in the out -of -the -box integration of P3 company products. Designed to work seamlessly together, this means a Dealer will spend less time designing the system, less time installing the system and less time in return trips to the job site for troubleshooting - all resulting in greater profit.

ELAN's DFI Dealer profit programs have always been the strongest in the industry with escalating purchasing power based on total sales. With this program now applied across all P3 companies, Dealers can more easily reach goals and gain incentives that further increase their profits. In addition to this, ELAN's very popular ELITE Club exotic getaways have been expanded to cover the top Dealers from each P3 company as well as the top cumulative P3 Dealers.

When the P3 program was announced this May at ELAN's Tech Week, it grandfathered in ELAN Dealers who already carried all three P3 brands. In the past three months alone, the number of qualified Dealers joining the exclusive P3 group has tripled as a result of the program's opportunities for enhanced Customer support, easier installations and higher profit margins. ELAN will be offering new Power of Three Dealer packets at the CEDIA Expo in Denver which will include information on the complete Dealer benefits of this revolutionary new consolidated program.

For more information, visit the ELAN, Sunfire and HomeLogic P3 booth #610 at CEDIA in Denver, CO, September 4 through 7, or contact Cat Fowler, ELAN Home Systems, Lexington, KY - 859 269 -7760.

About ELAN Home Systems:
ELAN Home Systems is a leading manufacturer of innovative, award -winning Multi -Room audio/video and home control systems. Based in Lexington, KY, the company's systems were the first to integrate audio, video, phones and third -party products to create a seamless, easy -to -use "whole house" experience. The company's unique products provide complete lifestyle, feature -rich solutions, yet can be configured to fit the specific needs of every homeowner. ELAN products are distributed through a comprehensive channel of select Dealers and Distributors throughout the United States, Canada and 58 countries worldwide. To learn more, visit www.elanhomesystems.com.

About Sunfire:
Founded by renowned audio innovator Bob Carver, Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers in the world. Sold in over 65 countries, Sunfire combines unconventional thinking with precision engineering to create innovative theater products that deliver exceptional performance - whenever, and wherever, they are heard. Carver's thirty five years of scientific research have resulted in numerous patents including the Tracking Downconverter™ power supply used in the company's receivers and amplifiers; and High Pressure, High Back -emf technology found in the company's speakers.

About HomeLogic:
HomeLogic, LLC is dedicated to delivering market leading home management and control solutions that enhance a home owner's comfort, convenience and peace -of -mind. The company offers turn -key control solutions directly through Certified Dealers. HomeLogic systems provide an elegant user experience and require no custom programming simplifying the installation process as well as lowering the overall cost and complexity to homeowners. HomeLogic sells exclusively through a select group of direct Dealers. For more information visit www.homelogic.com.

ELAN is a trademark of ELAN Home Systems, LLC, Lexington, Kentucky. VIA! is a registered trademark of ELAN Home Systems, LLC. All other trademarks are property of their respective owners.

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PLEASE NOTE - - ELAN's President and Chief Technology Officer, Bob Farinelli, is available for interviews and desk side briefings regarding the P3 Initiative. He is also available to provide expert quotes and bylined articles upon request. To schedule an interview or discuss article options contact Steven Style at 212 -465 -1290 or stevens@stylegroup.com

Press Contacts:
Cat Fowler
ELAN Home Systems
Lexington, KY
t) 859 -269 -7760
f) 859 -268 -2132
e) cfowler@elanhomesystems.com

Steven Style
The Steven Style Group
New York, NY
t) 212 -465 -1290
f) 212 -465 -1299
e) stevens@stylegroup.com

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