Firefly Design Group Going Global

Firefly Design Group announced today that it will be expanding into new key markets: Manhattan, NYC and London, England.

Innovative Hollywood, Florida -based engineering and design consulting firm expands offerings to London, Panama, Columbia, St. Lucia, Bermuda and Manhattan


HOLLYWOOD, FL. - April 25, 2008 - Firefly Design Group, the leading provider of design, process and engineering services to the electronics custom installation, integration and specifier industry, announced today that it will be expanding into new key markets: Manhattan, NYC and London, England. The firm has also established ties with integrator partners in London, Panama, Columbia, St. Lucia, Bermuda and Manhattan, as well as Las Vegas and South Florida.

Firefly's current integration and specifier partners are based in South Florida, The Caribbean, and Las Vegas and have been responsible for the creation of some of the most elaborate, complex home entertainment and automation systems in the world.

"As part of our business model, we will only work with one or two carefully selected partners in each market we enter. A significant part of what we bring to the table is a level of documentation and presentation that is absolutely the finest in the world, and by deliberately limiting ourselves within each market our partners are assured that they will be thoroughly differentiated from their competition," said Ron Callis, Firefly's president and founder.

Firefly Design Group provides services to both integrators, responsible for the actual execution of the project, and specifiers - typically upscale architecture, interior design or construction firms. Firefly provides services and creates tools that enhance their respective organizations' operational efficiency, elevate their corporate image and increases profitability by eliminating the bottlenecks created by time -consuming proposal generation thus allowing them to concentrate on their core areas of expertise.

Callis continued, "Our goal is to create true win -win situations with our integration and specifier partners. We provide value added services covering the entire project lifespan. Our typical integration partner is an experienced, CEDIA -affiliated company with an appreciation for teamwork and 'out of the box' thinking."


About Firefly Design Group's Services
Services to integrator partners include:
• Proposal generation with detailed product specifications for all low -voltage disciplines
• Construction drawings for all low -voltage disciplines
• Line diagrams indicating signal flow
• Rack configuration drawings
• Detailed assembly drawings reflecting construction needs for cabinetry and special installation applications
• BTU calculations for coordination with HVAC requirements
• Tools for efficient programming estimation and completion
• Tools for business management and analysis
• Tools for project management and installation streamlining
• Artistic renderings of architectural spaces
• Custom touch panel template creation
To address the special needs of their specifier partners, Firefly Design Group concentrates on educating and assisting the non -integration company through their entire technology experience. Firefly serves as their technology specialist to develop the necessary specification and supporting documentation to facilitate the following:
• Scope of work generation
• System design and specification package
• Customer expectation management
• Project budget development
• Contractor selection

About Firefly Design Group

Firefly Design Group, the premier engineering consultant firm in the integration industry, is founded on the principle that "process matters". Firefly helps integrators systematize their sales, installation and contract management documentation processes to improve profitability, quality, fulfillment and customer satisfaction. Depending on their individual needs, the Firefly solution allows integrators to outsource critically important activities such as design, engineering, documentation and programming, allowing them to concentrate on their core -competencies, thus streamlining operations and increasing productivity. Located in Hollywood, Florida, Firefly is one of the fastest growing firms in the industry. For more information, visit www.firefly -designgroup.com.

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