TV-based Internet video receivers and connected consumer electronics platforms will drive transactional revenues for premium Internet video services past $6 billion
TV -based Internet video receivers and connected consumer electronics platforms will drive transactional revenues for premium Internet video services past $6 billion
U.S. consumers will spend over $6 billion for Internet video services by 2013, with direct -to -TV videos accounting for 75% of that revenue, according to Parks Associates' Internet Video: Direct -to -Consumer Services (Second Edition). This new report finds that greater ownership of connected game consoles, networked TVs, and alternative video -on -demand set -top receivers is generating significant growth in user -paid revenues.
"Consumption of premium Internet video content to date has been low," said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. "Services have been available only on less -than -optimal screens - PCs and portable multimedia players. But new connected products that link to premium Internet video services are emerging at a rapid pace, moving the Internet video viewing experience into the living room. This shift will help grow revenues considerably."
Scherf said the Internet video market is maturing as portals, aggregators, broadcasters, and other content creators and publishers are developing go -to -TV approaches and ad -supported premium video services. Future areas to watch include ad -supported movie streams, new targeted advertising approaches, and Hollywood's efforts to offer more electronically distributed content through download -to -burn kiosks and other manufacturing -on -demand outlets.
Internet Video: Direct -to -Consumer Services (Second Edition) examines the business of premium Internet video delivery and includes the latest primary consumer research on Internet video consumption and interest in new Internet video services and products.
Parks Associates will present on Internet video and other digital -lifestyle topics at CONNECTIONS™ Europe Summit, August 29, in Berlin. Visit www.connectionseurope.com for more information.
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About Parks Associates:
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, in partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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