Pinnacle Systems Solves Olympics Time Differences with Pinnacle PCTV HD Pro Stick and Pinnacle Video Transfer

Fans Can Watch Events Live on their PC, Record Them for Viewing Later or Transfer Them Directly from their TV to a Portable Video Device

MOUNTAIN VIEW, Calif., August 1, 2008 - Pinnacle Systems, Inc., the consumer division of Avid Technology, Inc. (Nasdaq: AVID), announced today two easy solutions that will enable consumers to enjoy watching the 2008 Beijing Olympic Games anytime, anywhere -in spite of the global time differences. With Pinnacle PCTV™ HD Pro Stick and Pinnacle™ Video Transfer, they won't miss events like the opening ceremony, which begins in Beijing at 8:00 P.M. on Friday, August 8 when it is Friday, August 8 at 5:00 A.M in San Francisco.

Pinnacle PCTV HD Pro Stick is a USB TV tuner that enables Olympics fans to use their PCs to watch live, high -quality TV broadcasts of the games, turn their desktop PCs into personal video recorders (PVRs), and enjoy the games whenever they want. With Pinnacle Video Transfer, they can record their favorite events from their TV directly to an Apple® iPod® Video, iPod nano (3rd generation), iPod classic, Sony® PSP™, Sony PSP slim, flash drive or hard drive -without using a PC.

Featuring sleek, ultra -mobile designs, the affordably priced Pinnacle PCTV HD Pro Stick and Pinnacle Video Transfer eliminate the need to choose between sleeping and missing the Olympic events. The Pinnacle products let consumers do both.

The Pinnacle PCTV HD Pro Stick, the number one selling TV tuner for PCs in the U.S. retail market in 2007, according to NPD*, provides consumers with the brilliant sharpness of digital HDTV with resolutions up to 1080i and time shifting capabilities simply by plugging the device into a USB port on their PC. ClearQAM support is included to enable cable TV subscribers to enjoy their favorite over -the -air (OTA) digital channels with optimal quality by connecting the digital cable directly to their PC. Ideal for laptop users, travelers and students who want to experience HD -quality TV at home or on -the -go without having to pay expensive service fees, Pinnacle PCTV HD Pro Stick users can schedule recordings while they are asleep and can even program the PC to shut down automatically after the recording is complete. With the February 17, 2009 shut down of analog television approaching, this device also provides a cost -effective alternative to paying for cable and satellite TV or buying a new HD TV.

For consumers who want to watch the competitions on -the -go, Pinnacle Video Transfer makes it as easy as clicking a single button. This innovative, pocket -size device can be used to easily record TV shows, videos and game play from a television directly to a portable device, without having to use a PC. Users can plug Pinnacle Video Transfer into their TV, set -top box, VCR, DVD recorder; and, with the touch of a button, can convert analog video to digital while transferring it directly to their portable device. With Olympic events transferred to their favorite portable device, they can enjoy them wherever they go.

Pricing and Availability
The Pinnacle PCTV HD Pro Stick and Pinnacle Video Transfer are available through the Pinnacle Systems estore or at leading e -tailers and retailers with US MSRPs of $99.99 and $129.99 respectively. For more information, visit

For tips, tricks and techniques on all Pinnacle solutions, visit Pinnacle Life.

* According to The NPD Group, the Pinnacle HD Pro Stick was the top selling PCTV tuner in the U.S. retail market in 2007.

About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a part of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company's product lines including Pinnacle PCTV™, Dazzle®, Pinnacle ShowCenter®, and its flagship Pinnacle Studio™ line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy® Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals - as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M -Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart -topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company's Oscar, Grammy® and Emmy award -winning products and services, visit
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© 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are MSRP for U.S. only and are subject to change without notice. Contact your local reseller for prices outside the U.S. Avid, Digidesign, Film Composer, M -Audio, Pinnacle Systems, Sibelius, Softimage, Sundance Digital, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, Pinnacle MobileMedia, and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its affiliates in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

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