Parks Associates Study Outlines Strengths and Weaknesses in MMORPG Market
Massive multiplayer online role -playing game (MMORPG) publishers may have to start giving away playing time to attract more players into online role -playing worlds, according to Parks Associates' Electronic Gaming in the Digital Home II.
This consumer study of 2,000+ U.S. Internet gamers found only power gamers are interested in subscribing to an MMORPG service, whereas social, dormant, and leisure gamers all show significant interest in a free -to -play, microtransaction -based model. The MMORPG market will be difficult to enter with a subscription model at this stage.
"World of Warcraft, with over 10 million players, exceeded expectations for subscription -based MMORPGs, but it's unlikely any other publishers will achieve the same in the near term using a subscription model," said Yuanzhe (Michael) Cai, Director, Broadband and Gaming, Parks Associates.
Fourteen percent of gamers not currently playing MMORPGs would be interested in playing if they could play for free. Only 2% of gamers from the same group were interested in adopting an MMORPG with the traditional subscription -based model. The good news for MMORPG companies is they can recoup their investment over time through microtransactions, where game publishers and operators make money through sales of in -game items.
The barriers to entry, in terms of time and money, are simply too high for many potential customers, according to Cai. "Free -to -play models offer flexibility, and players can choose how much they want to invest based on interest level and play patterns. Microtransaction models have the best potential to grow the U.S. MMORPG audience."
For information on this project, visit www.parksassociates.com or contact Parks Associates at 972 -490 -1113.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
Each year, Parks Associates co -hosts executive thought leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in partnership with the Consumer Electronics Association (CEA®). In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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