Announcing the New 32GB, 64GB and 128GB Ridata Ultra -S Plus MLC SSD

Featuring Lower Cost and Large Capacities - Drives Offer A Fast Read Speed of Up to 128 MB/per sec and Write Speed Up to 80 MB/per sec

Diamond Bar, Calif. - - July 15, 2008 - Advanced Media, Inc., is a manufacturer and marketer of the popular Ridata brand of recordable CD and DVD media, electronic storage products, and digital media accessories. The company is pleased to introduce its Ridata Ultra -S Plus Series of Solid State Drives (SSD) featuring faster transfer speeds than current Ultra -S products. Ultra -S Plus MLC now offers users products featuring a Multi -Level Cell (MLC) SATA configuration for fast read and write speeds plus larger storage capacities at a lower cost.


"We are pleased to offer laptop and other mobile computing device users an affordable SSD alternative to Hard Disk Drives (HDD). SSD drives offer a host of benefits over traditional hard disk drives especially for notebooks. Cool and silent running, low battery usage, fast data access, dependable performance and resistance to temperature, shock, vibration and humidity make SSD ideal for the mobile computing environment," remarked Harvey Liu, Advanced Media President.

Data Integrity
Ridata SSD features no moving parts making it resistant to vibration, shock, humidity and temperature extremes. It is very reliable with more than 4,000,000 hours Mean Time Between Failures (MTBF). Data integrity is ensured by static wear leveling and Reed -Solomon ECC (RS - 6 symbols). With SMART features and write endurance cycle (P/E) up to 1,000,000 times (depending on capacity used), the Ridata SSD drive is built to keep data safe and secure.

Technology
The Ridata 64 GB and 128 GB Ridata Ultra -S Plus MLC features MLC technology, the drive stores two bits of data per cell, providing consistent, fast performance and extremely low -power consumption at a more affordable cost. The Ridata SSD is lightweight and ideal for the performance -driven and rugged environments that laptops and other mobile computing devices experience. Compatibility with current laptops is ensured by a traditional Serial ATA (SATA) connection with 7 -pin signal segment and 15 -pin power segment.

Performance
User time on a laptop or other mobile computing application is dramatically extended, due to the drive's low -five -volt power consumption. With no mechanical parts and minimal heat generation the Ridata SSD drive is a natural alternative for a greener environment. Meeting bus interface industry standard Serial ATA (SATA) ensures no host compatibility or upgrading issues. The Ridata drive offers reliable temperature (0 to 70C) resistance, assuring long -lasting data storage.

Availability
All capacities of the Ridata Ultra -S Plus SSD Series MLC will be available in late July. Visit www.ritekusa.com for more product information and retail availability.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand also features USB EZ Drives including the award -winning Yego USB Hub drive and other USB drives such as the Twister USB drive. Ridata's cornerstone products include Blu -Ray DVD series, HD DVD series, DL DVD -R/+R, DVD+/ -R/RW, and CD -R/RW.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: ssdsales@ritekusa.com. Visit the Advanced Media web site at: www.ritekusa.com.

Agency Contact:
Carol Warren
Antarra Communications
Tel. 714 -891 -3660 x14
cwarren@antarra.com

Copyright© 2007 -2008 Advanced Media, Inc. All Rights Reserved. Specifications are subject to change without notice.

All other trademarks are the property of their respective companies.

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