ISE adds major business conference to programme for Amsterdam 2009

Digital Out Of Home gathering will add new visitors from advertising, media and facilities management sectors

Amsterdam, 27 JUNE 2008: In response to unprecedented growth in Europe's digital signage and public display markets, Integrated Systems Events is adding a Digital Out Of Home Business Conference to its programme for ISE 2009. The one -and -a -half day event will be held at the Amsterdam RAI on Monday 2 and Tuesday 3 February - giving Conference delegates the chance to visit the tradeshow floor of Integrated Systems Europe from the Tuesday afternoon onwards.

"The market for Digital Out Of Home (DOOH) media has grown rapidly over the past couple of years, to become one of the most significant areas of new business for the professional AV industry," comments Mike Blackman, Managing Director, Integrated Systems Events.

"By adding a top -grade Conference dedicated to this sector to ISE 2009, we believe we will significantly increase our show attendance by bringing greater numbers of advertising professionals, media agencies, location owners, content creators, and retail consultants to Amsterdam."

ISE's Digital Out Of Home Business Conference has been developed by three highly regarded specialists with an established track record in the sector: Dr Christoph Köller of innovation management company G&K, display technology consultant Dr Tony Lowe of Lambent Consultancy, and Antoine de Ryckel of visual systems manufacturer Barco.

"DOOH communication is a really hot topic right now, as media agencies and their customers alike seek to take full advantage of its great visual impact, its adaptability, and its versatility," comments de Ryckel.

"But with so many companies still 'new to the game', a lot of questions are there to be answered. What display technologies are available? What kind of network do you need to supply them with content? Which locations are right for a particular message? And, above all, how do you ensure you will get a rapid and significant ROI? These are the issues that will be discussed by our expert speakers and panellists at the ISE Conference."

Consequently, speakers will come from companies that cover the whole value chain of advertising revenue -based DOOH media: network operators, creative consultancies, media agencies, location owners, local authorities, and brands. This approach will position the Conference as an effective platform for the exchange of experiences and perspectives which are core to the growth of DOOH communications.

Mike Blackman concludes: "The location of our Digital Out Of Home Business Conference, adjacent to the RAI's new Elicium expo foyer, will make it particularly easy for delegates to visit the Digital Signage area of ISE. But the presence of these communities in Amsterdam will benefit exhibitors right across the professional AV spectrum, from displays and mounts through to control systems, switching and scaling, network communications, and infrastructure. The synergies are outstanding."

The Conference programme will be finalised during the third quarter of 2008, with registration open shortly afterwards. For further information, please go to:


Press contact:
Dan Goldstein, ISE Press Officer,

ISE is jointly sponsored by the Custom Electronic Design and Installation Association (CEDIA) and InfoComm International®. The 2009 event will be held from 3 -5 February 2009 at the Amsterdam RAI.

CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA Members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA, visit: or

InfoComm International® is the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm has 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end -users and multimedia professionals from more than 70 countries. InfoComm International is the leading resource for AV market research and news. Its training and education programs, along with its separately administered Certified Technology Specialist (CTS®) and corporately administered Certified Audiovisual Solutions Provider (CAVSP®) company credentials, set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in Europe, Asia, China and India. Additional information is a vailable at

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