Ridata Adds Ultra -Large 32GB Model To Its Ultra -Fast, 233X LIGHTNING Series Of Compact Flash Cards

Advanced Media's Latest Memory Card Intro Demonstrates That Size Is Important

Diamond Bar, Calif. - 5/12/2008 - Advanced Media, Inc., manufacturer and marketer of the popular Ridata brand of recordable DVD, flash media, electronic storage products, and digital accessories, has introduced a 32GB model to its 233x Lightning Series of CompactFlash® cards. Proving size does matter in memory cards, it boasts one of the largest capacities, fastest transfer rates available in a CF card. It joins existing 233x Series models featuring 2GB - 16GB storage capacities.

"Mobile digital products continue to get more and more sophisticated," commented Harvey Liu, president of Advanced Media, Inc. "To that end, they require more data storage and faster read times. Our new 32GB 233x Lightning Series CompactFlash card delivers both. In today's digital flash media world, size matters. And Ridata has it."

The new Ridata 32GB/233X CF card is perfect for users of higher megapixel digital cameras. Its large 32GB capacity allows the user to store more photos, while virtually eliminating nagging wait time for data to record. Consumers are strongly urged to check the hardware device specifications to ensure the device used will work with higher capacity CF cards using the FAT32 file system.

As with all Ridata CF products, this latest introduction conforms to the CompactFlash Association Standard, is PC card Standard and PC card ATA compatible as it is with true IDE mode. It is designed to work with most devices and operating systems. It is also very durable and can withstand an extreme temperature range from below freezing to very high heat.

Its 233x high -speed reading (approximately 35MB/s) and 80x high -speed writing (about 12MB/s) are achieved by dual -channel data throughput. (Note: Speeds may vary depending on device used.) An automatic power management feature assures low power consumption.

The card includes many superior technical features Ridata products are known for. It is host ATA disk I/O BIOS, DOS and Windows file system, utilities, and application software compatible. Its controller supports Ultra DMA Mode up to Mode 4. CIS is implemented with 256 bytes of attribute memory. It supports 8 or 16 -bit host transfers with any host speed using IORDY. An Error Correction Code (ECC) is embedded. The card also provides forward and backward functionality. It carries a two -year warranty.

Ridata markets two distinct series of CompactFlash cards: Lightning and Supreme. They make perfect choices in solid -state mass -storage cards for hand -held devices such as digital cameras, MP3 players, PDAs, or applications that require high -environmental tolerance. Both cards offer flash technology ruggedness, reliability, performance, and convenience.

Cost and Availability
The Ridata 32GB 233x Lightning Series CompactFlash® card has an SRP of $199.00. As with other Ridata products, it is available through selected retailers, Ridata distributors, and at various online outlets. A complete listing of locations may be found on the Advanced Media/Ridata website. It is available now for shipping.

For more information, visit www.ritekusa.com

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable DVD media as well as other types of electronic storage media. , Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand also features USB EZ Drives including the award -winning Yego USB Hub drive and other USB drives such as the Twister USB drive. Ridata's cornerstone products include Blu -Ray DVD series, DL DVD -R/+R, DVD+/ -R/RW.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control and the environment.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: ssdsales@ritekusa.com. Visit the Advanced Media web site at: www.ritekusa.com.

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Corporate Contact:
Denise Starbird
Advanced Media, Inc / RitekUSA
Tel. 909 -861 -2269
Agency Contact:
Carol Warren
Antarra Communications
Tel. 714 -891 -3660 x14

©2008 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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