DisplaySearch Announces Q1\'08 Plasma Panel Results

Strong Q1'08 Plasma Panel Results as Shipments Rise 53% Y/Y to More than 3 Million Units

AUSTIN, TEXAS, April 30, 2008 -After record -setting plasma display panel (PDP) shipments in Q4'07, units fell 19% Q/Q on normal seasonal weakness to 3.5 million units, according to the latest DisplaySearch Quarterly Global TV Shipment and Forecast Report, LCD and Plasma TV Panel Shipments, Supply and Forecast Module. However, units were up a strong 53% Y/Y, for several reasons:


Strong growth of 32" panels continued, rising from 11% to 15% of shipments during the quarter, as LCD supply remains tight and demand remains strong in developing markets for low priced flat panel TVs.
Matsushita started shipping 46" 1080p panels for the first time.
PDP still has a price advantage over LCD, with 42" HD PDP panels (including power supply and optical filter) $114 lower than comparable LCD pricing (including power supply) in March. The price difference will narrow by the end of the year, however.
1080p PDP panels were nearly absent from the market in Q1'08, but now account for 11% of panel shipments.

"Price declines slowed for PDP panels in Q1'08, with prices falling 6% Q/Q and 31% Y/Y to an average of $403 as compared to double -digit ASP declines in the first half of 2007. 42" class ASPs only fell by 1 -2% Q/Q while 50"+ prices fell much faster, by as much as 10% Q/Q for 55 -59" 1080p panels while 50" panels fell 4 -7%." noted Paul Gagnon, DisplaySearch Director of North America TV Research.


Matsushita fell from #1 to #3 as a supplier in Q1'08, the first time they have not been the top supplier since Q3'06, as LGE's share surged more than 6 points to 34.8% on 97% Y/Y growth. As the only supplier, LGE is riding on the growth of 32" panels. Samsung SDI moved up a spot to #2 for the first time with a 30.5% unit share on 95% Y/Y growth, largely from 42" shipments. Matsushita fell by 10 share points to 27% of shipments despite initial shipments of 46" 1080p panels. Hitachi and Pioneer had the only negative Y/Y growth, falling by 35% and 34%, respectively.


Table 1: Plasma Panel Share and Growth by Supplier


Supplier
Q4'07
Share
Q1'08
Share
Y/Y
Growth

LGE
28.4%
34.8%
97%

Samsung SDI
25.1%
30.5%
95%

Matsushita
36.8%
27.0%
32%

Hitachi
6.4%
4.4%
-35%

Pioneer
3.2%
3.1%
-34%

Orion
0.1%
0.1%
59%

Total
100.0%
100.0%
53%


For detailed PDP module shipments, PDP fab activity, PDP supply/demand, PDP TV shipments by brand and region, and rolling 16 -quarter plasma shipment, cost and pricing forecasts, please see the latest DisplaySearch Quarterly Global TV Shipment and Forecast Report, LCD and Plasma TV Panel Shipments, Supply and Forecast Module.

Bringing together the entire TV supply chain, including retailers, TV brands, panel suppliers, TV electronics suppliers, other component suppliers and financial analysts, the 2008 TV Supply Chain Conference provides a venue to discuss the TV supply chain trends, including efficiency improvements, best -known -methods to increase margins, opportunity for profits and future outlook.

Registration Information
Register by May 2, 2008 to qualify for an early -bird discount. To register, visit http://www.displaysearch.com/tvsupply.

Corporate Sponsorship & Exhibition Opportunities
Platinum, Gold and Silver sponsorship packages are available to generate brand awareness to TV supply chain constituents. Details and pricing are available at www.displaysearch.com/tvsupply. For more information about sponsorships, tabletop exhibits or the Call for Speakers, please contact Heather Boudreau at 516.625.6133 or heather_boudreau@displaysearch.com.

Media interested in attending DisplaySearch's TV Supply Chain Conference should contact Stacey Voorhees via e -mail at stacey@savvypublicrelations.net or call 925.336.9592.
For information on any DisplaySearch report, contact Arie Braun for additional information at 1.512.687.1505, or arie@displaysearch.com or contact your regional DisplaySearch office in China, Europe, Japan, Korea or Taiwan.

About DisplaySearch
DisplaySearch, an NPD Group company, has a core team of 59 employees located in Europe, North America and Asia who produce a valued suite of FPD -related market forecasts, technology assessments, surveys, studies and analyses. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at http://www.displaysearch.com/.

About The NPD Group, Inc. The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions at the global, national and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys and wireless. For more information, contact us or visit http://www.npd.com/.

Media Contact:

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E -mail:

Phone: 925 -336 -9592

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