Europe leads with nearly 60% of telco/IPTV households worldwide; Parks Associates White Paper calculates service growth at 200% for 2007
The number of households worldwide using telco/IPTV services grew from 4.7 million in 2006 to exceed 14 million in 2007, according to TV Services in Europe: Update and Outlook, a new white paper by Parks Associates.
The white paper analyzes key television services and offers growth strategies and recommendations for providers worldwide and for Europe in particular. Europe experienced a growth rate of 250% between 2006 and 2007 for telco/IPTV services, defined as landline -based multichannel and on -demand video services provided by a telephone operator.
"Telco/IPTV services provide European operators with a critical toehold in attracting and retaining customers," said Kurt Scherf, vice president and principal analyst, Parks Associates. "However, IPTV is a small part of a crowded market of terrestrial, satellite, and cable offerings, and the competition will be intense."
A key recommendation from the paper is that operators should examine network and customer premise equipment upgrades for features and applications that can personalize the entire television experience and build customer loyalty.
"Service providers must view advanced technology capabilities on two levels," Scherf said. "There is certainly a cost -savings perspective, but we would encourage service providers to also view customers as active participants in the convergence of entertainment and communications."
TV Services in Europe: Update and Outlook highlights Europe's competitive market, including Digital Terrestrial Television (DTT), cable, satellite services, and telco/IPTV services. It is available as a free download from the Parks Associates' Web site at http://www.parksassociates.com/tvservices.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
Each year, Parks Associates co -hosts executive thought leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in partnership with the Consumer Electronics Association (CEA®). In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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