Highdeal to speak at SOFNET conference (London, Olympia National Hall, 29 April - 1 May, 2008)

Highdeal, the world's leading provider of Pricing & Rating solutions is delighted to announce its presence at SOFNET, in London.

Paris, 14 April 2008: Highdeal, the world's leading provider of Pricing & Rating solutions is delighted to announce its presence at SOFNET, in London. The conference focuses on examining next -generation technology deployments and operational solutions that will enable delivery of new services to the market.


Fergus O'Reilly, Highdeal CTO, will be speaking on 30 April in a session entitled How to Maintain Revenues on an All -IP Platform. The session will address the issue that even though customers still require IP -based broadband services, the need for traditional services is set to remain high. Legacy services need to be maintained, but IP -based networks are the future. From an economic point of view, offering both services from one platform is the only option.

The session speakers will examine how to reach a balance between broadband services, legacy services, and tackling costs.

The Highdeal Transactive solution is a modular software suite that allows service providers to gain pricing, rating, and packaging flexibility while ensuring high performance, low TCO and proven easy integration with networks and business systems. In the always -on world of broadband, customers expect more and more: screaming fast bandwidth speeds, voice services, video services, a rich multimedia experience. Broadband access is rapidly becoming the online marketplace for digital goods and services. Highdeal Transactive® enables service providers - incumbents, new entrants and municipalities - to transform their simple access service into a true multimedia marketplace with triple -play, quad -play, and multi -play offerings.

To learn more about Highdeal, or to meet with Fergus O'Reilly, CTO Highdeal, please contact the press department below.

About Highdeal
Highdeal is the world's leading provider Pricing & Rating solutions. By delivering unconstrained usage -based business models coupled with real -time, multi -party transaction management, Highdeal solves the billing problem for service providers. Proven by 200 deployments in more than 50 countries, the Highdeal Transactive® software solution provides greater business agility and lower TCO. From telecoms, Internet and media sectors, to transportation, logistics, and financial markets, businesses across the service economy rely on Highdeal to increase their competitiveness. For more information, visit www.highdeal.com.
For more information, please visit www.highdeal.com

Press contacts:
Emma Keenan / Trista Schneberger
Open2Europe
Phone: +33 1 55 02 14 59/ 27 93
e -mail: e.keenan@open2europe.com / tschneberger@open2europe.com

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