Atrato and Seagate Bring New Levels of Security and Access to MusicGiants Content Delivery Model

This partnerhip will integrate Seagate Secure™ and DriveTrust™ to enable secure digital content distribution to MusicGiants' high-end customers.

Platform Designed to Meet the Needs of High -End, High Definition Home Theaters

NAB 2008
Booth N1836

Las Vegas, NV - April 14, 2008 - Atrato, Inc. (, a leading provider of high -volume on -demand storage for the high performance computing, digital entertainment and Web sectors, and Seagate Technology (NYSE:STX), the worldwide leader in hard disk drives and storage solutions, today announced that MusicGiants has integrated Atrato V1000 systems into its content delivery platform. The systems will integrate Seagate Secure™ hard disk drives with DriveTrust™ full disk encryption (FDE) technology to enable secure digital content distribution to MusicGiants' high -end customers.
The partnership will support end -to -end content distribution to ensure the highest quality and security available, while eliminating compatibility issues with various operating systems and digital rights management (DRM) software. As a result, consumers will find new levels of ease and enjoyment from their entertainment systems.

'MusicGiants delivers the highest quality films and music directly into high -end customers' home theater systems,' said Scott Bahneman, CEO of MusicGiants. 'We have over 40 manufacturers that are integrating our HD content store in their audio and video equipment, so we have to support several different configurations. This new system from Atrato and Seagate provides us with the extreme availability, bandwidth, reliability and security we need to make sure our customers have a flawless experience today and into the future.'

As a leader in the distribution of HD entertainment, MusicGiants provides a unique platform that delivers high quality content directly into home theaters. Currently the only digital music company licensed in HD from all of the major music labels; MusicGiants recently expanded its high quality content offering to include movies and television with its new VideoGiants service.

MusicGiants' content makes its partners hardware look and sound better because MusicGiants delivers the full amount of data that makes up a song or film, instead of eliminating bits of the data to save on delivery or storage costs like all other digital service providers do. Because of this, the demands on MusicGiants delivery system are severe. 'Sometimes music or video purchased from us is ten times the size of the same song or film obtainable from another provider so our delivery systems have to be up to the task,' said Bahneman.

MusicGiants' content delivery vault is at the heart of its distribution model. The content delivery vault embeds Atrato's V1000 storage system and functions as an ingest engine, distribution platform and format processing system. Atrato's V1000 was selected for its ability to meet the high I/O bandwidth and multi -platform support for high bit -rate quality video and music.

The content delivery vault also incorporates Seagate Secure encrypted drives to ensure multiple layers of security throughout the distribution process. At the data level, block level encryption is used to secure data while in -flight between various storage elements. At the system level, disk drives run compatibility checks and provide content access only with the assigned system enclosure.

'Consumers of high -definition, high -fidelity entertainment will love this solution,' said Patrick King, senior vice president of Seagate's Consumer Solutions Division. 'Through the Atrato/Seagate partnership, owners of high -end home entertainment systems will now have the content to match the quality of their systems. And content providers will also win with the security and flexibility of the MusicGiants digital content delivery system.'

'MusicGiants has a strong vision for end -to -end secure content delivery and is bringing new innovations and advancements to the market,' said Steve Visconti, EVP of Atrato. 'We are pleased that the company has chosen our V1000 system to provide the intelligence and power behind their content delivery vault. MusicGiants quickly recognized the power of the system to address the sheer volume of content they are managing, across multiple formats.'

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. All other trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.

About MusicGiants
MusicGiants delivers high definition entertainment from all of the giants of the industry. Our HD Media Store is integrated into several top media servers for convenient delivery of premium HD content. MusicGiants is the perfect companion for home audio/ video systems and anywhere else that high quality content matters. For more information on MusicGiants, visit
About Atrato
Based in Westminster, Colorado, Atrato Inc. ( is revolutionizing the data access and storage markets by challenging the traditional thinking on how to rapidly access stored data. Atrato's system provides unparalleled performance, linear scalability, and significantly reduced operational costs in a self -maintaining architecture for the Entertainment, Web 2.0, IPTV, and VOD markets.
About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions, providing products for a wide -range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world -class manufacturing to deliver industry -leading innovation and quality to its global customers, with the goal of being the time -to -market leader in all markets in which it participates. The company is committed to providing award -winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at

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