DBL DISTRIBUTING LLC APPOINTS TIM COAKLEY SENIOR VICE PRESIDENT OF MERCHANDISING

Seasoned Industry Veteran Named to Lead Company's Strategic Merchandising, Marketing and Purchasing Initiatives

SCOTTSDALE, AZ. - February 11, 2008 - - DBL Distributing LLC, one of the largest wholesalers of consumer electronics products and accessories in the United States, today announced the appointment of Tim Coakley as Senior Vice President of Merchandising and Purchasing.


Coakley will be responsible for leading DBL's marketing, merchandising and purchasing initiatives as well as driving the company's online marketing initiatives. He will also oversee the maintenance and development of relationships among DBL's growing list of more than 450 manufacturing partners. In addition, Coakley will drive the execution of all merchandising and branding activities related to the company's award winning "DBL Catalog", "DBL Sale Flyers", "DBL Dispatch", advertising and the company's website at dbldistributing.com.

"Tim is an experienced merchandiser with a polished skill -set to lead DBL toward a winning marketing strategy. His retail -centric marketing approach and proven track record is a perfect fit within our organization," said Henry Chiarelli, President of DBL Distributing. "Tim's successful background of driving sales and profit margins will produce excellent results for DBL."

Coakley is a seasoned consumer electronics veteran with over twenty -five years of industry experience. His successful career is highlighted by strategic merchandising and marketing activities with such notable consumer electronics companies as CompUSA and goodguys!. Most recently, Coakley held the position of Vice President Merchandising at CompUSA. In this position, Coakley was responsible for overseeing all purchasing, marketing and merchandising initiatives. Prior to CompUSA, Coakley held the position of Vice President of Merchandising for goodguys!.

About DBL Distributing LLC
DBL Distributing LLC is one of the nation's top distributors of consumer electronics accessories and related products, with more than 32,000 retail customers nationwide. Headquartered in a custom -built 144,000 square foot facility in Scottsdale, Arizona, DBL carries more than 19,000 products from more than 450 quality manufacturers. DBL offers same day shipping for orders placed before 5:00pm MST, a best price for 1 or 100 piece policy and a "no minimum" order policy. DBL's business strategy proves that customers come first. DBL is an active member of CEA, CEDIA, PMA, PARA, NAMM, APRO and NESDA. For more information please visit http://www.dbldistributing.com/ or contact them at 800.733.6766.

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