Silicon Optix's Realta HQV Video Processor Selected For Gefen's Newest Video Processing Solution

Silicon Optix announces that Gefen will use Realta HQV™ to power its new scaler solution, the Gefen TV Scaler Pro.

San Jose, CA -February 11, 2008 -Silicon Optix, the leader in advanced video processors, announces that connectivity solutions provider Gefen will use Realta HQV™ to power its new scaler solution, the Gefen TV Scaler Pro. Using the power of Emmy® award -winning HQV processing, the Gefen TV Scaler Pro can be connected to set -top boxes, DVD players or any piece of video equipment, providing an instant upgrade to HQV image quality in a very cost effective package. The result is dramatically improved picture quality with a simple one -box addition.


"We selected the Realta HQV video processor for its dynamic design and unbelievable processing power," said Hagai Gefen, President and CEO of Gefen Inc. "The Gefen TV Scaler Pro provides the very best picture quality, allowing consumers to boost the performance of their current system regardless of video source, instead of feeling they should replace components to keep up with the latest advancements."

Silicon Optix's Emmy® award -winning HQV processing delivers the sharpest and most detailed HD images possible by utilizing features such as true 1080i -to -1080p HD deinterlacing, and a sophisticated multidirectional diagonal filter that ensures video free from jagged edges. HQV also does an incredible job of making SD material approach HD quality by employing advanced scaling, per -pixel detail enhancement, and noise reduction technology that removes noise and artifacts caused by compression.

"Gefen is the first to deliver HQV to the mainstream by way of its Gefen TV Scaler Pro," said Jim Mannos, President and CEO of Silicon Optix. "We're thrilled Gefen has chosen Realta HQV for this revolutionary product."

The Gefen TV Scaler Pro offers an extensive set of selectable input and output ports to enable a plug and play solution that works with the widest assortment of equipment. This includes dual HDMI v1.3, component, S -video and composite inputs, as well as an HDMI v1.3 output for an easy connection to any digital television. Optional digital audio support complements the selection of video for an engaging audio/video environment. Once connected, whatever source is selected may be up and down scaled with impressive video refinements to ensure the most vivid imagery possible.

Enclosed in the new Gefen TV product line packaging, the Gefen TV Scaler Pro (MSRP $699) is designed for both prosumers and industry savvy consumers who demand the very best from their high definition audio and video systems.

For more information about HQV processing, please go to www.HQV.com.

About Silicon Optix
Silicon Optix is a leader in high -performance video processing and unique and proprietary geometry processing IC solutions delivering Hollywood Quality Video (HQV). Silicon Optix ICs can be found in top -tier consumer -electronics products such as high -resolution displays, premium DVD players, ultra -thin RPTVs, and front projectors. Teranex, a division of Silicon Optix, is a leader in programmable video processing systems -level solutions for the professional broadcast and postproduction markets. Silicon Optix is headquartered in San Jose, California, with offices around the world. For more information, visit www.siliconoptix.com, www.teranex.com, and www.hqv.com.


About Gefen
Gefen delivers advanced technologies with multi -platform extension, switching, distribution and conversion capabilities. Gefen equipment is valued around the world in professional A/V, information technology and consumer electronics/home theater environments. Their add -on hardware maximizes functionality by enabling systems to operate beyond their original capabilities. A selection of high quality cabling is also available. Visit www.gefen.com for detailed product information.

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