Digital signage provider 1 -2 -1VIEW launches InterFace Viewer Validation Technology at ISE 2008

[Amsterdam, 29 January 2008] Leading Linux-based digital signage provider 1-2-1VIEW is launching its groundbreaking InterFaceTM Viewer Validation Tool at Integrated Systems Europe in Amsterdam this week.

Developed in -house by 1 -2 -1VIEW, InterFaceTM is based on unique Viewership Validation technology that accurately tracks quantity and duration of viewership in real time across a digital signage network.


1 -2 -1VIEW InterFaceTM provides sought after viewership data as opposed to relying on estimates or paid surveys, enabling network operators to charge a premium for advertising space and maximise their network's effectiveness.

Operating with most common webcam brands, InterFaceTM enables multiple cameras to be linked to get a wider or semi -panoramic viewing angle to cover larger audience areas to give operators maximum flexibility.

InterFaceTM is fully integrated with 1 -2 -1VIEW's turnkey hardware/software digital signage system and requires no separate hardware set up.

It allows seamless cross -referencing of viewership data with playlist and reporting data to provide both network operators and advertisers with crucial decision making tools to increase network and advertising effectiveness.

The InterFaceTM Viewer Validation tool will be showcased at 1 -2 -1VIEW's booth K134 which is located between halls 1 and 6.

About 1 -2 -1VIEW
1 -2 -1VIEW is a provider of digital signage systems that are network controlled and based Linux operating system. 1 -2 -1VIEW's turnkey hardware/software solution is scalable to an infinite number of screens that are powered by award winning, light weight media players. Our web based management software integrates external peripheral features and devices, such as RFID, Kiosk -like interactivity and 1 -2 -1VIEW's in -house developed gesture -based interactive modules and Viewership Validation Tool. 1 -2 -1VIEW combines the most advanced technology with low cost of ownership in a dedicated digital signage system that is flexible and affordable for any budget. www.121view.com

Media enquiries: Anke Gill, Director of Marketing, 1 -2 -1VIEW Corporation, Ph: +852 90318036, agill@121view.com

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