VIEWSONIC EXPANDS DISPLAY HERITAGE WITH NEW LINE OF HIGH RESOLUTION DIGITAL PICTURE FRAMES

Photos Come to Life with Display Leader's High Resolution, Stylish Digital Picture Frame Line

LAS VEGAS, Jan. 7, 2008 - According to Parks Associates research, more than two -thirds of the digital photos taken are never printed or displayed, keeping memories bottled up on memory cards and computer hard drives. ViewSonic® Corp. sets photos free from the hard drive and brings them to the coffee table with the introduction of an easy -to -use digital picture frame line. The company's first picture frames - the widescreen 7 -inch DP701W4WH, widescreen 8 -inch DF88W -523 and traditional 8 -inch DF87G533 - are affordable, stylish and versatile, providing a high -quality display for consumers to show off digital photos that may have never seen the light of day.

"From wedding days and a baby's 'first' to family vacations and birthdays, displaying personal moments through high -quality displays is a natural next step for ViewSonic," said Jeff Volpe, vice president of marketing, ViewSonic Americas. "Expanding our portfolio of leading -edge display technology to include picture frames is the latest example of how we are meeting digital lifestyle trends and improving how people view and share content."
Pictures can be uploaded to the frames with a USB cable or directly from a camera's memory card. With 128MB of internal memory standard, the frames can display and rotate nearly 106 1.2 -megapixel photos. The user can browse and display photos individually, view thumbnails or create an image slideshow with transition effects.
The widescreen 7 -inch DP701W4WH brings photos to life with an 800x480 resolution, 220 cd/m2 brightness and a 400:1 contrast ratio (typ) that are ideal for crisp and vibrant images. The DP701W4WH creates a smooth progression from image to image, while the white acrylic bezel makes it a perfect fit within the modern décor of today's homes and offices. The frames can display JPEG or BMP files and also include clock and alarm functionality.
The widescreen 8 -inch DF88W -523 and traditional 8 -inch DF87G -533 give photos more screen space and personality with audio and video capabilities. These frames display JPEG, BMP and M -JPEG files, and the DF88W also displays MPEG2 and MPEG4 files. Showcasing photos with accurate color, the DF88W offers 800x480 resolution and 300:1 contrast ratio while the DF87G offers 800x600 resolution and 500:1 contrast ratio (typ). With 250 cd/m2 brightness (typ), images are bright and clear. Both frames include an integrated speaker for MP3 sound, a remote control and clock, alarm and calendar functionality.
Beyond personal photo displaying, these frames are easy to use, which makes them ideal for businesses. Rather than ordering new signage for retail locations, medical offices and education facilities, organizations can quickly change sales and welcome signs by uploading new images to the frame to save paper and time.
The frames are currently available with estimated street prices of $99 for the DP701W4WH and $119 for the DF88W and DF87G. All of the ViewSonic frames are backed by a one -year limited warranty and will be sold through authorized ViewSonic resellers, distributors, retailers and e -tailers. For more information and images of ViewSonic's products, or to locate an authorized ViewSonic dealer, visit www.ViewSonic.com or call 800.888.8583.
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