ITC One, the World's First Personalized, Fully-Integrated, One-Box Home Entertainment Solution Integrates AMX's NetLinx Control System For Simple Operation

DRAPER, UTAH - January 7, 2008 - SE2 Labs announced that the company selected AMX® as the exclusive control provider for its revolutionary ITC One - Integrated Theater Console. SE2 Labs, a home entertainment technology company based near Salt Lake City, Utah, selected the Richardson, Texas -based electronic control system manufacturer based on the company's reputation for outstanding quality and ease of use, according to SE2 Labs founder and President Michael Pyle.

"We partnered with AMX and integrated the NetLinx® Control System into our product in order to bring users complete control over their multimedia experiences by fully automating their audio, video and home theater components," said Pyle. "With the ITC One and the NetLinx interface, users don't have to worry about managing dozens of remotes. In fact, they can do it all with just one remote and a crisp touch screen on the front of the unit for complete system control."

The ITC One is the world's first personalized, fully -integrated, one -box home entertainment solution. More than a new product launch, the introduction of SE2 Labs' ITC One results in an entirely new category in home electronics. Under this agreement, SE2 Labs incorporates AMX's control technology when delivering an all -in -one and fully customizable solution for end users.

With each ITC One, custom installers or end users design a personalized system from the SE2 website. Each ITC One is then built and shipped within two weeks. The following components can be included: Microsoft X -Box 360, X -Box 360 HD DVD Player, Nintendo Wii, DirecTV, High -Def TiVo, Dish Network DVR, national cable providers DVR, including Comcast, Time Warner, Cox Cable and many more, AMX NetLinx Control System, High -End Digital Surround Processor, Bryston Pre -Amp Processor with full digital outputs, IcePower High -End D -Class Amplifiers, High -End Video Processor, Front Touchpanel Screen, Apple Video iPod with Dock, proprietary Remote Control, Power Conditioning, Transparent Cabling and Cable Harness and an Anti -Noise and Vibration System - all integrated through a revolutionary design, working together from an elegant, compact box. It's like a house full of electronics slimmed down to a small console - 18" wide x 21" high x 20" deep.

Upgrades and maintenance are easy, since every part of the ITC One is modular. All parts can be swapped or repaired with little effort, and SE2 Labs provides a five -year warranty on each system.

To provide a complete home theater setup, SE2 Labs has partnered with some of the industry's most elite manufacturers, such as Vidikron. These manufacturers have custom built 'good, better, best' projectors, screens and speakers specifically to be used with the ITC One.

The ITC One can even be customized for both residential and commercial applications, including corporate and education environments - providing all multimedia needs, even video conferencing, for the board room or class room.

The product was also designed to make an installer's job easier. All installers need to do is connect the power, video source and speakers, and turn it on. That's it. No cabling headaches, no racks, no integration worries. With the ITC One, you just plug it in and play.

A patented cooling system maximizes the effects of induction to keep circuitry cool, while four silent,
high -powered fans keep internal temperatures low. It represents a significant advantage in cooling over other systems, where internal temperatures often rise to dangerous levels. A built -in thermostat control and temperature gauge rounds out the cooling system.

An advanced mechanical isolation system protects the ITC One's circuitry from airborne and mechanical
vibration and keeps internal noises from escaping (such as a hard drive or transport). A sophisticated power conditioning system is preinstalled. Cable connections are recessed into the chassis, so you can push the unit against a wall without straining cable connections. The rear panel has lacing straps for wire management and stress relief.

Finally, the remote control for the ITC One is in a different league, with innovations like color volume feedback, remote locator beeper and RF communication. It is ergonomically designed and easy to operate. Buttons light up automatically in the dark when the unit senses movement. Each remote is tested with that individual system before shipping.

With seven patents pending, the ITC One is the only high -end, all -in -one home entertainment system of its kind on the market today. The ITC One is sold through custom installers starting at an MSRP of $24,995.

In Brief: Release Summary
• SE2 Labs has selected AMX as the exclusive control provider for its revolutionary ITC One.
• SE2 Labs will use off -the -shelf control technology from AMX, while SE2 Labs will create the user interface and programming for the ITC One.
• The ITC One is the world's first personalized, fully -integrated, one -box home entertainment solution.

About SE2 Labs

SE2 Labs is the innovator behind the ITC One (Integrated Theater Console), the world's first personalized, compact, all -in -one, plug -and -play home entertainment system. Designed to simplify the installation and enjoyment of high -end home theater systems, the ITC One integrates a variety of best in breed components, including a high -def player, audio, video, gaming, control device, and more - all built -in a single, compact box. Coupled with a patented cooling system, revolutionary mechanics and a streamlined console design, the ITC One creates an entirely new product category in home electronics. ITC's are also available with displays, speakers and other peripherals for a complete home entertainment setup. The brainchild of Michael Pyle, former owner of high -end custom installation firm Aurant, SE2 Labs is headquartered in Draper, Utah.

For more information about SE2 Labs and its breakthrough products, please visit or call (801) 523 -2600.

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