AUDIO -TECHNICA SHOWCASES ITS AT -LP2D -USB LP -TO -DIGITAL RECORDING SYSTEM AT CES 2008

- Easy-to-use turntable and software package features USB connectivity with PC and Macintosh® compatibility -

FOR IMMEDIATE RELEASE


LAS VEGAS, NV, January 7, 2008 - CONSUMER ELECTRONICS SHOW (CES) - At CES 2008, Audio -Technica is exhibiting its new AT -LP2D -USB LP -to -digital recording system, a complete USB turntable and software package that makes it easy to transfer vinyl records to digital media files and CDs.

The AT -LP2D -USB includes a turntable and phono cartridge, PC - and Mac® -compatible software, a USB cable that connects the turntable directly to a computer, and other accessories.

Crystal Griffith, Audio -Technica Consumer Marketing Manager, noted, "Many people still own their classic LPs and 45s, and a younger generation is discovering and collecting vinyl. The AT -LP2D -USB offers users a simple, cost -effective solution for transferring records to digital files and portable players, and for listening to records on a home music system."

The turntable features fully automatic operation, and a 33 -1/3 and 45 RPM speed selector to play vinyl formats from LP albums to 12 -inch and 7 -inch singles. The turntable is designed to deliver high -quality sound, with a balanced aluminum platter, precision Dual Magnet™ stereo cartridge with replaceable stylus, and a pickup arm with soft damping control. The turntable's supplied USB cable enables plug -and -play connection to a desktop or laptop computer. Its built -in switchable phono preamp, RCA output cables and adapter cables allow connection to a wide variety of music and home entertainment systems, and to A/V receivers that do not include a dedicated phono input.

The supplied Cakewalk® PYRO (for PC) and Audacity® (for Mac or PC) software converts the audio on a record to MP3, WAV or Windows Media® audio files, for playback on a wide variety of portable audio players, computers, home media centers and car audio systems. The PYRO software also features DeClicker and DeNoiser utilities that automatically remove pops, clicks, noise and hiss from LP recordings, and design software for creating personalized CD jewel case artwork and CD labels.

The Audio -Technica AT -LP2D -USB LP -to -digital recording system is available immediately at a U.S. MSRP of $229.

Celebrating over 45 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

- For more information on the complete range of Audio -Technica products, contact Karen Emerson, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686 -2600; Fax: (330) 688 -3752; Web: www.audio -Technica.com

- Product availability may differ outside of the U.S., Canada and Latin America. For further information regarding product availability and pricing in Europe, please contact Denise Burnage, marketing, Audio -Technica Ltd., Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836

Audio -Technica is exhibiting at the Las Vegas Convention Center, South Hall 2, Booth #25356 during CES 2008 in Las Vegas, NV.

Note: All product and company names are trademarks of their respective companies.

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