AUDIO -TECHNICA INTRODUCES ATH -ANC3 QUIETPOINT™ NOISE -CANCELLING IN -EAR HEADPHONES AT CES 2008

LAS VEGAS, NV, January 7, 2008 - CONSUMER ELECTRONICS SHOW (CES) - Audio-Technica today announced the introduction of its ATH-ANC3 QuietPoint™ active noise-cancelling in-ear headphones.

The ATH -ANC3 employs patented technology that detects environmental noise via miniature microphones incorporated into each ear bud, and applies a corresponding sound -cancelling signal. To achieve its superior performance in blocking 85% of outside noise, the ATH -ANC3 utilizes active noise cancellation over a wide frequency range, unlike some in -ear headphones that actively cancel low frequencies only.


The ATH -ANC3 is ideal for use on airplanes and trains, while jogging or exercising, or anywhere users want to listen to the music - and just the music. Designed for total comfort and convenience, the ATH -ANC3 is supplied with three sizes of ear tips (small, medium and large) for a customized fit. It features a compact control unit with a monitor switch that mutes all functions, to let users hear important outside announcements and conversations. The ATH -ANC3's audio functions when its noise -cancelling function is turned off, and it can be used without batteries. Like all Audio -Technica products, the ATH -ANC3 is designed to deliver clear, high -resolution sound, with outstanding bass response, midrange detail, high -frequency extension and imaging. It can also be used in noise -cancelling -only mode without audio.

The ATH -ANC3 is supplied with a hard, durable carrying case, an adjustable cable and additional extension cable, an airline adapter for connection to in -flight entertainment systems, a clothing clip and an AAA battery. Available in a color choice of black or white, the ATH -ANC3 is the latest addition to the Audio -Technica QuietPoint lineup, which includes the award -winning ATH -ANC7 active noise -cancelling headphones.

The Audio -Technica ATH -ANC3 active noise -cancelling in -ear headphones will be available in
spring 2008 at a U.S. MSRP of $169.95.

Celebrating over 45 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

- For more information on the complete range of Audio -Technica products, contact Karen Emerson, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686 -2600; Fax: (330) 688 -3752; Web: www.audio -technica.com


- Product availability may differ outside of the U.S., Canada and Latin America. For further information regarding product availability and pricing in Europe, please contact Denise Burnage, marketing, Audio -Technica Ltd., Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836

Audio -Technica is exhibiting at the Las Vegas Convention Center, South Hall 2, Booth #25356 during CES 2008 in Las Vegas, NV

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