Introducing Ridata DVD+R DL 16X Double Layer Optical Disc

Ritek/ Advanced Media Once Again Sets the Standard for High-speed Disc Performance 16X Ultra Fast Read/Write Time; Plus 8.5-GB Storage Capacity; and Consistent Quality Recording

Diamond Bar, Calif. - January 4, 2008 - - Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is introducing a 16x DVD+R Double Layer optical disc to its large DVD product line. With an amazing 8.5GB of storage capacity, the advanced, single -sided disc is ideal for virtually any business or household application.


"The RIDATA 16X DVD+R Double -Layer discs feature a dramatically increased 16X speed. Users will enjoy fast recording times and reliable storage with a wide range of playback options," stated Harvey Liu, Advanced Media president. "The DVD+R double layer market is growing, it more than doubled in size last year and demand continues to be strong. We are pleased to be the first offer this competitively priced product to the retail industry for 2008."

The faster 16X speed greatly shortens the recording time of virtually any audio, video, or data file. A convenient double -layer configuration allows users to read, write, or view nearly twice the amount of data than with single -layer 4.7GB DVD discs without having to flip sides or change discs. The RIDATA dual -layer product stores up to four hours of DVD -quality video, 16 hours of VHS -quality video, or over 120 hours of MP3 audio.

Advanced Media developed technology that allows material to be either read or recorded on one layer without affecting the other layer. When data is being recorded or read, it does so continuously from the first layer to the second without interruption. Its high quality, dependable organic -dye recording material is more than capable of handling the 16X rate.

Making use of the various focuses of a laser beam, the RIDATA 16X DVD+R DL makes double layers on the same side of the disc. The write power on the two layers is the same (<30mW) as is the reflectivity rate (18%~30%). When data is duplicated, it is continuously recorded from the first to the second layer without interruption. When read, the data flow is constant through the second layer.

The Advanced Media double -layer disc has been certified to be in compliance with the DVD+R Alliance, which parent company RITEK is a member of. Additionally, the new storage medium has been quality tested by a variety of burner manufacturers and software developers, all of whom have given it their stamp of approval.

The new RIDATA 16X dual -layer disc offers excellent compatibility with popular DVD -based video players, game consoles, and DVD -ROM drives as well as DVD+R DL drives.

The RIDATA 16X DVD+R DL optical medium is competitively priced. Along with this new 16X DVD+R version, the RIDATA brand also includes 4X and 8X regular and printable double -layer optical discs.

About Advanced Media (RITEK USA)

Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD/DVD media and other types of electronic storage media.

The RIDATA brand currently includes: Blu -Ray DVD, HD DVD series, DL DVD -R/+R, DVD+/ -R/RW, CD -R/RW, flash memory cards, USB EZDrives(tm), and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove
RITEK's continuing commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c) 2008 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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