New Norcent® Slim -Design, 10 -Megapixel Camera Offers Exceptional Image Quality

Feature-Rich Camera Includes Face Tracking, Anti-Shake Capabilities, and Large Scratch-Resistant LCD Screen Note: Norcent products will be on display at 2008 International CES in the Central Hall, booth 15023

San Dimas, CA – January 3, 2008 - - Norcent, a marketer of high -quality home entertainment and digital products, announces the introduction of its latest digital camera, the 10 -megapixel DCS -1050, at the 2008 International CES in Las Vegas. Part of Norcent’s new feature -rich 50 Series line of slim digital cameras, the unit includes face - detection and anti -shake capabilities as well as a large, scratch -resistant 3” color LCD display.

“The new DCS -1050 10 -megapixel digital camera captures awe -inspiring ultra -high resolution images of up to 3648 x 2736,” Rick Stans, Executive Vice President Sales and Marketing. “We are confident consumers will love our new 50 Series of digital cameras. They will allow virtually anyone to take professional -quality images. Plus, they are elegantly designed, conveniently slim, and priced for discriminating budgets. ”

Two of its many tremendous features, which are also found on all 50 Series models, help ensure superior image clarity. Face -tracking capability identifies faces within the frame and automatically adjusts for the ideal focus and exposure; while special anti -shake technology compensates for camera movement, delivering crisp, clean images.

The large 3”, scratch -resistant, TFT -panel color LCD display assures users will always have a perfect view of what they are shooting or showing. Additionally, 3X optical zoom and 4X digital zoom are included for crisp, clear distance photos or to highlight a specific area of an image. To maintain the color accuracy and clarity needed for consistently high quality photography, the DCS -1050 digital camera offers white balance settings of manual, daylight, cloudy, tungsten, fluorescent, and custom.

Its built -in flash includes auto, red -eye reduction, always -on, slow -sync, forced -on, and forced -off modes. Users can select from 22 scene modes, including movie, voice REC (WAV format), portrait, landscape, text, back light, food, and soft skin.

In movie mode, the newest Norcent® camera captures MPEG -4 video clips with resolutions of 640 x 480, 320 x 240, or 160 x 120. Playback is in either NTSC or PAL formats with up to 30 seconds of WAV audio.

The DCS -1050 has 16MB of internal memory and is compatible with external SD/MMC flash storage media. The camera comes complete with user manual, camera bag, software CD, and USB and AV cables for connection to a computer or TV.

As with all Norcent® 50 Series digital cameras, the DCS -1050 is elegantly designed with an all -metal body casing and comes in black.

Pricing and Availability
The Norcent® DCS -1050 10 Megapixel, 50 Series digital camera has an estimated street price of $179.99 at select retailers nationwide.

Norcent at 2008 International CES
The 2008 International CES takes place January 7 -10 in Las Vegas, NV. The Norcent booth is located in the Central Hall, #15023, in the Las Vegas Convention Center. It will showcase the company’s exciting line of LCD and plasma televisions, LCD monitors, digital cameras, and memory products.

About Norcent
Norcent Technology, Inc., headquartered in San Dimas, CA is a rapidly expanding, award winning consumer electronics company dedicated to bringing the latest in high -tech, affordable digital technology to the mainstream consumer market.  Norcent successfully launched its own consumer electronics brand in 2001. Under its own brand name, Norcent has been providing outstanding consumer value through high quality, stylish design and added features coupled with best -in -class manufacturing partners.
For more information please visit or send an email to
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Susan van Barneveld
Antarra Communications
Work: (714) 891 -3660
Cell: (526) 688 -8621

All products/services and trademarks mentioned in this release are the properties of their respective companies.
© 2008 Norcent Technology, Inc. All rights reserved.

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