Announcing the RIDATA SMART Compact Flash Card

Featuring Self-Monitoring Analysis and Real Time Reporting Technology to Monitor CF Card Status. RITEK invites CES attendees to see the variety of new Ridata brand products for 2008 in the Ritek/Advanced Media booth, #31477, South Hall 3.

Diamond Bar, Calif. - - January 2, 2008 - - Advanced Media, Inc., is a manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories. The company is introducing the first Smart Compact Flash TM Cards at CES 2008. Featuring high -speed access to reading and writing and up to 16GB of storage capacity, the self -monitoring CF card is ideal for virtually any flash media storage application.

“We are pleased to introduce the RIDATA SMART CompactFlash Card, which is the first of its kind in the industry,” stated Harvey Liu, Advanced Media president. “The flash memory market is growing quickly due to the number of new applications that use flash media for storage. As capacity continues to increase, RIDATA saw the need for an internal data monitoring system to ensure the safety of your data.”

The new rugged, reliable, RIDATA memory cards are available in two series of "Supreme 150X (up to 8GB capacity -SLC format)" and "Lightning (up to 16GB MLC format)". It features innovative functionalities such as Self -Monitoring Analysis and Reporting Technology so users can easily monitor the CF card’s status. The card is capable of providing notification to users in real time to protect vital information and data.

Reliability and Endurance
The new Smart Card offers long -term reliability and endurance with a Mean Time Between Failure (MTBF) of 5,000,000 powered -on hours. It also offers maximum endurance of 100,000 times of program/erase cycles. Its embedded Error Correction Code (ECC) supports two random bits of a sector on -the -fly ECC corrections.

Ridata’s Smart Card conforms to the CompactFlash Association Standard, the PC Card standard and is PC Card ATA and true IDE Mode compatible. It is also host ATA disk I/O BIOS DOS/Windows file system, utilities and application software compatible. The controller supports Ultra DMA Mode to Mode 4. Also supported is CIS implemented with 256 bytes of attributed memory. Lastly it supports 8 or 16 bit host transfers with any host speed using Input/Output channel ReaDY (IORDY).

Power Savings
Another feature of the RIDATA Smart CompactFlashTM Card is its low power consumption. In standby mode with an automatic power management function, users acquire longer battery life from a digital camera or other device. The non -volatile card requires no power to store data, but requires a 3.3V/5V single power supply to read and write data.

File Systems
The 4GB, 8GB and 16GB CF cards should be used on devices that support a FAT32 file system. Some older devices only support FAT16 file system and these systems have a maximum capacity of a 2GB CF card. Please refer to the owner’s manual for the device’s file system compatibility.

About Advanced Media (RITEK USA)

Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD/DVD media and other types of electronic storage media.

The RIDATA brand currently includes: Blu -Ray DVD, HD DVD series, DL DVD -R/+R, DVD+/ -R/RW, CD -R/RW, flash memory cards, SSD, USB EZDrives(tm), and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green Mark certification from the EPA prove
RITEK's continuing commitment to quality control and the environment.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

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Carol Warren
Antarra Communications
(714) 891 -3660

©2008 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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