Ridata Yego USB Hub Drive Now Available in Up To 8 GB Capacity

Award Winning Yego Drive Offers Additional Storage Capacity and Two USB-Ports. RITEK invites 2008 International CES attendees to visit the Ritek/Advanced Media booth #31477 in South Hall 3 and see a Yego demonstration first hand.

Diamond Bar, Calif. December 17, 2007 - -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is pleased to announce its RIDATA Yego Drive is now available in 8GB capacity. The award winning hub drive allows users to securely store data and add on more USB powered devices.


Harvey Liu, Advanced Media president commented, We are inviting CES attendees to see a Yego demonstration so they can touch and feel the Yego to better understand its unique and practical design to handle everyday digital storage uses. The demonstration will include the use of multiple Yego drives, digital cameras, an IPOD and other USB drives.

The Yego has won numerous technology and editorial awards from around the world for its innovative Y design and functionality, Liu continued. It allows easy connection of additional USB devices. Users now have access to a virtually endless stream of data, photos, or music without running out of USB ports or continually changing devices. Additionally, units may be linked together for even greater USB connectivity and storage capacity."

A key concern with any flash storage device is security. For privacy and protection, the Yego Drive features advanced partition and security functions that make it possible for users to create password -protected sectors for the storage of personal or highly confidential material. A tie -style LED indicator shows usage status, assuring there is never any doubt as to which port is currently in use.

Offering true plug -and -play convenience, no external power or battery is needed, as the USB port on any compatible desktop or laptop computer powers the Yego Drive. A power -saving mode reduces power consumption. The new RIDATA products are compliant with USB 2.0 with a full -speed transfer rate of up to 480Mbps. The drive is also backward compatible with USB 1.1.

The Yego Drive is compatible with the following operating systems: Windows(R) 98SE/ME/2000/XP; Linux(tm) Kernel 2.4 or later and Mac(tm) OS8.6 or later. Users for Windows(r) 98/98SE may download required drivers from www.ritekusa.com. All are EMC compliant meeting CE, FCC, VCCI, C -TICK, and BSMI regulations.

The RIDATA USB Yego Drives are now available at many retail outlets from 1GB to 4GB capacities - look for 8GB coming soon! The drives are available in several fun colors, weigh less than 10 ounces and come with a two -year warranty. As with all RIDATA products, they are competitively street priced.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD/DVD media and other types of electronic storage media.

The RIDATA brand currently includes: Blu -Ray DVD, HD DVD series, DL DVD -R/+R, DVD -R/RW, DVD+R/RW, CD -R/RW, flash memory cards, USB EZ(tm) Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove
RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c) 2007 Advanced Media, Inc. All rights reserved. Specifications are
subject to change without notice. All other trademarks are the property
of their respective companies.

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