A/V INDUSTRY VETERAN SAM LOSAR JOINS C -NARIO AS U.S. GENERAL MANAGER

C-Nario, the leading developer and provider of state-of-the-art digital signage technology, announced today that Sam Losar has joined the company as General Manager of the U.S operation.

Tel Aviv - December 3, 2007 - C -Nario, the leading developer and provider of state -of -the -art digital signage technology, announced today that Sam Losar has joined the company as General Manager of the U.S operation. Losar previously served as President and CEO of Synelec USA. Under his leadership Synelec became one of the leading providers of videowall systems in the North American Market.


"The business world is shifting from analog to digital. Major advancements in the display, networking and internet technologies combined with lower cost and higher bandwidth create a strong environment for major growth in the digital signage arena," Losar explains. "In addition, growing awareness among end users and content developers leads to an increase in demand for enhanced digital signage solutions. I strongly believe that C -nario's advanced technology, multi -display solutions and the great team behind them represents a major opportunity for C -nario to become a leading force in the marketplace."

"Sam's extensive background in the A/V industry makes him the ideal person to leveraging the technological superiority of C -nario's solution, and take Cnario's products into growth markets' said C -nario CEO Arnon Diskin, "Losar's experience in the industry and his technological know -how make him a perfect match for the position of GM." Diskin expressed his positive outlook on Losar's future at C -Nario: "Mr. Losar is here to develop strategic partnerships and significantly increase the company's influence in the market. Based on his experiences and strong track records, I believe he will be a very valuable contributor to the C -Nario's growth and expansion."

About C -nario
C -nario is a world -class provider of end -to -end software -based digital dynamic messaging and signage solutions across all industries, including advertising, corporate, public, media and entertainment sectors. C -nario's cutting edge technology enables unparalleled playback and management capabilities of complex better -than -broadcast quality video displays in an extensive range of high traffic environments. To date, the company has deployed in 26 countries through its global partners and international value -added resellers. C -nario is part of the Carmel Ventures portfolio and a member of the Disk -In Group, established in 1990.The company has offices in the United States, Europe and Israel.

Media Contact:
Gabriella Lawrence
Ruder Finn Israel for C -nario
Tel: + 972 2 589 2011
Email: gabriella@ruderfinn.co.il

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