AUDIO -TECHNICA ATH -ANC7 NOISE -CANCELLING HEADPHONES WIN INNOVATIONS DESIGN AND ENGINEERING AWARD

STOW, OH, November 15, 2007 - Audio-Technica today announced that its ATH-ANC7 QuietPoint™ noise-cancelling headphones have received a CES Innovations 2008 Design and Engineering award from the Consumer Electronics Association (CEA).

The ATH -ANC7 headphones effectively block environmental noise, while delivering clear and natural sound.


Ideal for use with portable music and DVD players, laptop computers and in -flight entertainment systems, the ATH -ANC7 headphones utilize exclusive QuietPoint active noise -cancellation technology that eliminates 85% of outside noise.

The ATH -ANC7 delivers the high -resolution audio quality that has made Audio -Technica headphones a favorite with consumers, recording engineers and artists. It features large -aperture 40 mm drivers with powerful neodymium magnet systems for deeper bass, accurate midrange and extended treble. The headphones' high sensitivity and wide 10 - 25,000 Hz frequency response provide exceptional fidelity from any music source. The ATH -ANC7 also works when the noise -cancelling function is turned off, and operates in passive mode without batteries.

The headphones fold flat for storage and come with a detachable cable (with a standard 3.5 mm mini -plug; the cable can be removed for noise -cancelling functionality without audio), a full -size 1/4 -inch adapter, an airline adapter for connection to in -flight entertainment systems, and a hard, durable carrying case.

The Audio -Technica ATH -ANC7 active noise -cancelling headphones are available at Apple Store® locations and at other authorized dealers at a U.S. MSRP of $219.95.

Celebrating over 45 years of audio excellence, Audio -Technica is renowned worldwide for a broad range of consumer and professional audio products, including high -performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio -Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house -of -worship venues, and consumer applications. Learn more at www.audio -technica.com.

-For more information on the complete range of Audio -Technica products, contact
Karen Emerson, Audio -Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224.
Tel: (330) 686 -2600; Fax: (330) 688 -3752; Web: www.audio -technica.com


- Product availability may differ outside of the U.S., Canada and Latin America. For further information regarding product availability and pricing in Europe, please contact Denise Burnage, marketing, Audio -Technica Ltd.,
Old Lane, Leeds LS11 8AG England. Tel: +44 (0) 113 277 1441, Fax: +44 (0) 113 270 4836

Audio -Technica is exhibiting at the Las Vegas Convention Center,
South Hall 1, Booth #25356 during CES 2008 in Las Vegas, NV.

Apple Store® is a trademark of Apple Inc., registered in the U.S. and other countries.

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