Reaches over 300,000 hits in the first month of new KOD service
Taipei, Taiwan - October 18, 2007 ¡V Streaming21, the world¡¦s leader in broadcast -quality streaming solutions, today announced the success of its new Karaoke -on -Demand (KOD) service for Chunghwa Telecom (TAIEX: 2412, NYSE: CHT). Due to its enhanced and intuitive user interface, new personalization features (such as My Jukebox) and abundant selection of popular karaoke songs, CHT has achieved significant growth with its new KOD service. The new service successfully reached over 300,000 hits in the first month since launch and becomes a leading pay -TV service, making considerable contributions to CHT¡¦s overall IPTV revenues.
Chunghwa Telecom is Taiwan¡¦s incumbent carrier, with 95% network coverage and 4 million broadband subscribers. The company is also one of the world's largest IPTV service operators with over 350,000 subscribers. CHT is planning to engage in an intensive marketing program to promote this exciting home KOD entertainment service. Two packages are available: pay -per -song for NT$5 or unlimited song ordering per Karaoke club per month for NT$100. (Currently, there are three Karaoke clubs with over 8,000 karaoke songs available.)
¡§Streaming21¡¦s unique interactive technology makes this new KOD service really intuitive to users. Users can see dramatic enhancements in the EPG and continuous innovations of personalized features on the new system, comparing to the old system deployed one year ago. We are confident that with this innovative and entertaining Home KOD service, CHT will achieve its milestones in subscriber and revenue growth, and attract more content providers to expand its IPTV businesses together,¡¨ said Dr. Joe Lin, President and CEO of Streaming21.
The Karaoke -on -Demand platform powered by Streaming21 is able to accommodate numerous karaoke titles with carrier -class stability. Intuitive EPG (electronic program guide), personalized features (such as My Jukebox), unique interactive features, convenient on -line payment and a powerful service management system offer immediate adoption of new home entertainment services. Subscribers can easily order songs, follow moving lyrics on TV screens, and enjoy singing with family and friends in the privacy and convenience of their own homes.
Streaming21 has led many commercial KOD service deployments for tier -1 carriers and service providers across Asia Pacific. Key clients include Chunghwa Telecom, Eastern Multimedia, and LungHwa Electronics in Taiwan; Alcatel Shanghai Bell in China and M2B in Singapore.
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Streaming21 is the world leader in providing interactive IPTV and Digital Home solutions over Fixed -Mobile -Convergence (FMC) and open networks. The solutions successfully enable fixed, mobile, or xSP operators to generate revenues from services delivered across heterogeneous networks. Streaming21¡¦s groundbreaking technologies enable digital video entertainment anytime, anywhere and on any device. Built upon a revolutionary and patented architecture, Streaming21¡¦s solutions enable the deployment of rich -media services with carrier -class scalability, 24/7 operations, and broadcast -quality delivery. The solutions use standard hardware to lower the total cost of ownership and can deliver content to more users concurrently with patented technologies. The platform is open and flexible to readily integrate value -added services. To learn more about Streaming21's solutions and industry leading partners, please call +886 -2 -2500 -0680 or visit http://www.streaming21.com/.
About Chunghwa Telecom
Chunghwa Telecom (TAIEX:2412, NYSE: CHT) is the leading telecom service provider in Taiwan. CHT completed its corporatization on 1 July 1996 under the direction of the Ministry of Transportation and Communications according to the Telecommunication Act and Memorandum of Chunghwa Telecom Corporation. CHT also completed its privatization process in August 2005. Incorporated with a registered capital at NT$96.477 billion, CHT chiefly provides telecommunication and information -related services. Its scope of services covers city call, long -distance calls, international calls, GSM, data communication, Internet services, broadband networking, satellite communication, intelligent network, mobile data and multimedia broadband. As the most experienced and largest integrated telecommunication operator in Taiwan, CHT is one of the most important partners for international telecommunication cooperation, with distinctive achievements in promoting global real -time communication, improvement social life, and enhancing economic efficiency. To learn more about CHT, please visit http://www.cht.com.tw/.