RUNCO INTRODUCES NEW REFLECTION SERIES PROJECTORS

The RS-440 and RS-900 bring new features, higher levels of quality and performance and CineWide to Runco's entry-level custom projector offering.

Union City, CA - October 9, 2007 - Runco International, the leaders in home video display and technology, today introduced two new Reflection™ Series DLP™ projectors that offer world -renowned Runco performance at a remarkable value.


"With these new home theater projectors, Runco has redefined 'entry -level' with no -compromise performance '"said Scott Hix, vice president and general manager, Planar Systems Inc. Home Theater. "Runco's new Reflection Series models allow more people than ever to discover how special it is to have a Runco home theater."

The RS -440 is a new platform for Runco that offers 720p DLP high -definition video, HDMI connectivity, horizontal and vertical lens shift with long throw, and a long throw model (Runco RS -440LT), and is Runco's most affordable 720p projector to date offering the company's exclusive CineWide™ 2.35:1 configuration. With the RS -440/RS -440LT, Runco has brought improved contrast, brightness, color and reliability that are unsurpassed in this price class.

Runco's new RS -900 projector is a single -chip SuperOnyx™ DLP™ system. Offering high -definition 1080p resolution and two lens options, including CineWide with AutoScope, the RS -900 is now the most affordable 1080p CineWide projector in the Runco fleet. Its ample connections include two HDMI inputs and RS -232 control. This high -performance single -chip projector comes equipped with several integration features that make this affordable projector Runco caliber.

The RS -440 will ship in December 2007 staring at $4,995 MSRP. The RS -440LT will ship in December 2007 starting at $5,995 MSRP. The RS -900 is now shipping with starting at $8,995 MSRP.


For more information on Runco, please visit www.runco.com.
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Founded in 1987, Runco International is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the custom consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high -definition capable televisions. Runco continues to be a pioneer in the custom video display market with its Runco and Vidikron brands.

Reflection Series, CineWide, and SuperOnyx, are trademarks of Runco International. Digital Light Processing, DLP and DMD are trademarks of Texas Instruments. ISF is a trademark of the Imaging Science Foundation.


Press Contact:
Caster Communications, Inc. at 401.792.7080
Kimberly Lancaster klancaster@castercomm.com
Katie Short kshort@castercomm.com

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