CHIEF includes new time -saving features in website redesign!

Chief's updated website includes streamlined navigation and new time saving features, including the new MountFinder Pro™ - now with even more manufacturer model numbers!

Minneapolis, MN. - - (September 28, 2007) - www.chiefmfg.com - Chief® Manufacturing, the industry leader in flat panel and projector mounts, is excited to announce a newly designed company website with Mountfinder Pro™ - now with even more manufacturer model numbers! Along with the new Dealer Passkey™ - a secured site to help manage accounts, these exciting web updates make it easier than ever to do business with Chief.


The new website launches the next phase of an on -going initiative to streamline Chief's website into an even more user -friendly source of valuable information on all of our flat screen TV wall mounts, projector mounts and accessories. Through research, user feedback and testing, this newest Phase II evolution includes some key features that will enhance the user experience and set the stage for the future.

Innovative updates include:
• MountFinder Pro™ - Upgraded cross -reference database of our Projector and TV mount selection
• Easier to find downloads, including animations and videos
• A streamlined design for faster downloads that are PDA -friendly
• Streamlined navigation and search functions
• Easily download individual catalog pages for quoting
• Multi -lingual capability - Spanish, German and French coming soon!

Dealer Passkey
Chief is also excited to announce the release of an all -new dealer account management tool. Dealers can access valuable account and tracking information on a secure, password -protected website. Get real -time information about your Chief accounts right online. Also accessible within the tool are Knowledge College™, Chief's all -new online training tool, and a customizable literature program where dealers can create personalized Chief literature by adding their company logo and contact information to Chief accessory and TV mount brochures.

Overall, the new Chief website appears visually similar to the previous site, providing users with familiarity and consistency. Usability focus groups were conducted at CEDIA 2007 to obtain even more feedback on how dealers are using the Chief site, how the new changes impact the overall user experience, and what dealers want to see in the future.

For more information on Chief Manufacturing's plasma, projector, and flat screen TV wall mounts, visit http://www.chiefmfg.com/.

About Chief
Chief Manufacturing, a division of CSAV - Chief/Sanus Audio Visual, has more than 29 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of projector and flat screen TV wall mounts, lifts and accessories for flat panel displays and projectors.

Chief continues to design innovative mounting solutions that complement the technology they support. With multiple product awards and patented designs, Chief provides unique mount features, and is recognized for delivering not only quality products, but knowledgeable, helpful customer service.

U.S. and Europe sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond. Chief distribution centers are located in Minnesota and The Netherlands. www.chiefmfg.com.

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.