Chief Redesigns Website, and Features MountFinder PRO!

Chief's updated website includes streamlined navigation and new time saving features, including the new MountFinder Pro™.

Minneapolis, MN. - - (September 2007) - www.chiefmfg.com - Chief® Manufacturing, the industry leader in flat panel and projector mounts, is excited to announce a newly designed company website - now with even more manufacturer model numbers! Along with the new Dealer Passkey - a secured site to help manage accounts, these exciting web updates make it easier than ever to do business with Chief.


The new website launches the next phase of an on -going initiative to streamline Chief's website into an even more user -friendly source of valuable information. Through research, user feedback and testing, this newest Phase II evolution includes some key features that will enhance the user experience and set the stage for the future.

Innovative updates include:
• MountFinder Pro™ - Upgraded cross -reference database - now with even more manufacturer model numbers
• Easier to find downloads, including product animations and videos
• Clean design for faster downloads that are PDA -friendly
• Streamlined navigation and search functions
• Complete product selection located on the left navigation bar
• Easily download individual catalog pages for quoting
• Multi -lingual capability - Spanish, German and French coming soon!

Dealer Passkey
Chief is also excited to announce the release of an all -new dealer account management tool. Dealers can access valuable account and tracking information on a secure, password -protected website. Get real -time information about your Chief accounts, right online. Also accessible within the tool are Knowledge College™, Chief's all -new online training tool; and a customizable literature program where dealers can create personalized Chief literature by adding their company logo and contact information to Chief product brochures.

Overall, the new Chief website appears visually similar to the previous site, providing users with familiarity and consistency. Usability focus groups were conducted at CEDIA 2007 to obtain even more feedback on how dealers are using the Chief site, how the new changes impact the overall user experience, and what dealers want to see in the future.

About Chief
Chief Manufacturing, a division of CSAV - Chief/Sanus Audio Visual, has more than 29 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of mounts, lifts and accessories for flat panel displays and projectors.

Chief continues to design innovative mounting solutions that complement the technology they support. With multiple product awards and patented designs, Chief provides unique mount features, and is recognized for delivering not only quality products, but knowledgeable, helpful customer service.

U.S. and Europe sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond. Chief distribution centers are located in Minnesota and The Netherlands. www.chiefmfg.com.

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