Integrated Systems Roadshow builds on succes with new venues, 50% more exhibitors, and fresh ideas

Capitalizing on the success of last year's inaugural Roadshow, which attracted over 400 visitors to four different locations, this year's event will visit five cities, three of them for the first time.

The Integrated Systems Roadshow, powered by ISE, will again be pushing back the boundaries when it embarks on a ten -day tour of duty in Copenhagen on Wednesday, 17 October. Capitalizing on the success of last year's inaugural Roadshow, which attracted over 400 visitors to four different locations, this year's event will visit five cities, three of them for the first time.


After the Danish capital, the Roadshow returns to Warsaw on 19 October and to Prague three days later. On 24 October it visits Vienna for the first time, before finishing its journey in the Croatian capital, Zagreb, on Friday 26 October. This year's event coincides with AV Week, a series of worldwide events devised by InfoComm International to celebrate the best in the audiovisual industry. Designed to bring a flavour of audiovisual technology and electronic systems integration to some of Europe's emerging markets, the Integrated Systems Roadshow will retain its successful formula of a hotel -based event, featuring manufacturer training sessions and a tabletop tradeshow. Admission is free, but is restricted to trade -only visitors.

With six weeks to go before the Roadshow gets under way, exhibitor numbers are already 50% up on last year, reflecting the growth of Integrated Systems Europe and assuring visitors of an enriched array of technologies in each city. AMX, Crestron, Extron and Christie Digital are all confirmed as Platinum sponsors for 2007.

Rob Robinson, Marketing Director of Stardraw, is just one of the vast majority of 2006 participants to have rebooked for next month's event. "Last year's Roadshow was incredibly productive for us," says Robinson. "We're looking for the top end of systems integrators in the commercial and residential marketplaces, and that is exactly what the event delivered. We had no hesitation in signing up as Silver sponsors again."

After analysing feedback from both exhibitors and visitors, the Roadshow's organisers have made subtle but significant changes to the format for 2007. Training sessions are now slightly longer and fewer in number - a move welcomed by Stardraw. "The new format will give attendees more time to browse the tradeshow area," Robinson believes. "That's important for us, because we produce software solutions that are not off -the -shelf items; people need time to interact with them to see how they can put them to use in their business. In short, we like to 'press the flesh!'

Another innovation this year is Association -led training, to complement the manufacturer seminars. InfoComm, for example, is offering a module from its Academy Design School entitled 'Designing For Optimum Projected Image Quality'. The session will be led by Greg Jeffreys of Paradigm AV in Copenhagen, and InfoComm's Scott Wills on the rest of the tour.

Among the many new exhibitors confirmed for 2007 is one of eight Gold sponsors, projectiondesign, for whom Anders Løkke, Marketing and Communications Manager, comments: "We are always looking at ways in which we can get closer to our customers, and the Roadshow looks like a great way of doing that. The format of manufacturer training combined with a small tradeshow gives us the opportunity to have something for everybody - both existing customers and potential new ones. It's an event we are really looking forward to."

Also new to the Roadshow this year is Lab.gruppen. Tim Chapman, the audio amplifier maker's Head of Marketing, describes the event as "a gorgeous, cost -effective opportunity to take our product line to countries where there is no trade show addressing the installation sector - which, for us, is the market that is growing the fastest."

And Stardraw's Robinson believes this year's 'tour dates' offer plenty of potential. "Warsaw and Prague were both excellent in 2006," he says, "while Denmark and Austria, though small, are both very sophisticated markets. As for Zagreb, it is exciting simply because that part of Europe is new to us."

Further details, including a full exhibitor listing and hotel information, can be found at: www.iseurope.org/roadshow.

For media enquiries and photography, contact: Dan Goldstein, ISE Press Office:
Email: dgoldstein@iseurope.org

ISE is jointly sponsored by the three leading electronic systems industry associations: the Custom Electronic Design and Installation Association® (CEDIA®), InfoComm International® and the National Systems Contractors Association® (NSCA®). All are international organizations serving a combined membership of more than 9,000 companies and individuals in over 70 countries.

CEDIA® is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA Members are established and insured businesses with bona fide qualifications and experience in this specialized field. For more information on CEDIA,
visit the association's Web site atwww.cedia.org.

InfoComm International® is the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm has 4,200 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end -users and multimedia professionals from more than 70 countries. InfoComm International is the leading resource for AV market research and news. Its training and education programs, along with its separately administered Certified

Technology Specialist (CTS) and corporately administered Certified Audiovisual Solutions Provider (CAVSP) company credentials, set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also co -sponsors the Integrated Systems shows in Europe and Russia and the InfoComm Asia shows incorporating Integrated Systems China and Asia. Additional information is available at www.infocomm.org.

InfoComm conducts a broad outreach campaign targeted to the customers of the AV industry through various marketing strategies, including advertising, education, exhibiting at tradeshows, and providing materials for AV company use. InfoComm has established an international AV Week held in October each year as a unifying event for the AV industry. Visit www.avweek.org for more information, or call +1 703.273.7200.

NSCA® is the leading not -for -profit association representing companies involved in commercial electronic systems integration and building technologies. With a slate of more than 2,500 member companies worldwide, the NSCA is a powerful advocate of all who work within the commercial electronic systems industry, including systems contractors/integrators, product manufacturers, independent design consultants, independent sales representatives, architects, specifying engineers, facility managers,building owners and others. For more information visit: www.nsca.org

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