IMUSE INTRODUCES TRIPLE -FORMAT DVD PLAYERS: SIERRA HD AND POLESTAR HD

Colorado Springs, CO - 9/10/2007 - iMuse Electronics, Inc. is introducing two media players, the SIERRA HD and the POLESTAR HD, both supporting HD-DVD, Blu-ray, and standard DVD playback.

SIERRA HD and POLESTAR HD are the newest and most comprehensive high definition solutions from iMuse Electronics, Inc. SIERRA HD integrates with iMuse's media server (ASCENT) to accommodate multi -zone media playback; whereas, POLESTAR HD offers an all -in -one media solution for single rooms. In addition to playing HD, Blu -ray, and standard DVD's, these players also showcase a new savvy interface. "This new interface is critical in supporting multiple formats. Today's customers don't care about what format they are viewing, but they do want insurance that the access and play back for each format is seamless." notes Bill Duncan, CEO of iMuse Electronics, Inc. A prototype of the SIERRA HD was demonstrated at the CEDIA EXPO '07 in Denver, CO. iMuse Electronics, Inc. plans on shipping these new products in the fourth quarter of 2007.


The HDCP compliant SIERRA HD and POLESTAR HD support the display resolution of 1080p for HD -DVD and Blu -ray formats. Additionally, these players provide scalar technology for standard DVD's.

"Seeing that the Blu -ray vs. HD -DVD battle doesn't seem to have a clear winner yet, future -proofing a media player is a difficult task. I remember one of my friends who bought dozens of Betamax cassettes back in the 80s. We still give him a lot of grief about it. The good news is that iMuse provides a solution that won't require customers to choose one format over the other yet," says Dan Lannin, director of marketing for iMuse Electronics Inc.

Bill Duncan, CEO of iMuse Electronics, Inc. says, "We're covering all of our bases. Not only are we offering compatibility with the three different formats, but we've ensured that our systems can handle the increased bandwidth and storage requirements of high definition media. A standard DVD holds up to 8GB of information, but a high definition DVD can exceed 30 GB. We are prepared for this increase in storage and server -load."

When it comes to choosing a high -definition media player, most people weigh the options, cross their fingers, and hope they make the right decision. iMuse, utilizing this time of transition, is introducing a future -proof high definition solution -players that accommodate all three standards in the DVD market. Customers can expect to see these products shipping starting in the fourth quarter of 2007.

iMuse Electronics, Inc. is a developer and manufacturer of high -performance audio -video media servers. The company is based in Colorado Springs, CO.

Contact:
Bill Duncan
iMuse Electronics, Inc.
(719) 385 -0066
(866) 828 -7407
wfduncan@imuse.us
www.imuse.us

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