Sunfire Expands with Cinema Ribbon In -Walls

XT Series Solution Delivers Hidden High Performance With Company's First In-Wall Speaker

CEDIA Expo Denver, Co September 6, 2007 - Sunfire Corp., a leading specialist in the design, manufacture and marketing of luxury home theater goods for the custom installation and custom retail markets, has announced the expansion of their celebrated Cinema Ribbon family with the launch of their CRW -3 and CRW -3C In -Wall loudspeakers. Combined with the newly introduced XT -Series SubRosa in -wall subwoofer, the Cinema Ribbon In -Wall loudspeakers complete the promise of hidden high performance.

The CRW -3 ($1000 each MSRP) is designed for L/R (left right) applications while CRW -3C ($1250 each) may be configured as either a center channel or LR. The two new Cinema Ribbon in -wall models follow the highly successful debut of Sunfire's Cinema Ribbon Duos (CRM -2 and CRM -2C) launched at CEDIA 2006 and then their Trios and SubRosa at CES this past January. Both models will be shipping by late November 2007. All are part of Sunfire's XT -Series, a special collection of more than 10 of the legendary brand's finest products.

The CRW -3 and CRW -3C will handle up to 450 watts of power, unheard of for most in -wall speakers. Yet despite their astonishing power handling capability, each boasts a sensitivity rating of 90dB and a nominal impedance of 6 ohms so they can be driven with modest -sized amplifiers. The Cinema Ribbon in -walls are well -suited for both critical music listening as well as lifelike home theater and are ideally matched with SubRosa.

The CRW -3C center channel speaker utilizes the same 6" ribbon and 4.5" High Back -emf drivers as the CRS -3. On the center channel, the drivers and crossover are arranged in a "tapered array" that drastically reduces the combing effects found in other multi -driver configurations, while keeping the ribbon centered for accurate localization of dialog. Furthermore, the CRW -3C incorporates an ingenious acoustic lens comprised of graduated louvers which creates 50% greater dispersion when mounted horizontally for a wider sweet spot. For added versatility, the lens is removable for vertical installation in a traditional LCR configuration.

The CRW -3 and CRW -3C both feature sealed enclosures for enhanced bass performance and improved sound isolation to adjacent rooms. Binding posts accommodate both bi -amping and bi -wiring; a feature rarely found on in -wall loudspeakers. A Ribbon Level Adjustment allows fine tuning of ribbon output level to match the room characteristics and listener's personal taste. These unique features are sure to please audiophile enthusiasts who desire the highest levels of performance with the benefits of an architectural application.

For the custom dealer, the Cinema Ribbon in -walls feature an installer -friendly wire -channel for fast, easy installation. Grilles attach to the speaker via magnets which provides quick installation and removal as well as a clean architectural appearance. Even the paint mask is magnetic for easier use than the conventional friction fit cardboard typically supplied with most in -wall speakers.

"Ever since we launched the Cinema Ribbon Duos at CEDIA last fall, followed by the Trios and SubRosa at CES, the response from the industry has been nothing short of amazing." explained Sunfire General Manager Mark Weisenberg. "Sunfire's new Cinema Ribbon In -Walls take our proven design philosophy to architectural applications with a new level of performance for in -wall speakers. Along with our benchmark subwoofers and electronics, the entire XT -Series family offers highly compelling, aesthetically -pleasing solutions for the discriminating listener."

The Sunfire Cinema Ribbon loudspeakers were conceived and designed based on the extensive psychoacoustic research conducted by Sunfire founder and industry legend Bob Carver. The front -firing ribbon creates amazing detail with controlled dispersion to eliminate unwanted reflections off the ceiling and floor. Low frequencies are handled by three 4.5" High Back -emf woofers (four on the CRW -3C) that are based on Sunfire's award -winning subwoofers. Moreover, all Cinema Ribbon loudspeakers deliver extraordinary performance and lifelike imaging without any aesthetic compromise or sacrifice of floor space.

Billed as 'floorstanding speakers without the floor', the Cinema Ribbon family has generated extraordinary enthusiasm among Sunfire dealers and the media. Among their numerous awards and reviews, the Cinema Ribbon Duo (CRM -2) was chosen for the prestigious CES Innovations Design and Engineering award by CES as well as a Product of the Year by Electronic House magazine. The Trio and SubRosa are both finalists in the 2007 RESI awards celebrating excellence in industrial design.

Key Cinema Ribbon Trio In -Wall Features:
• Three 4.5" high back -emf drivers for astonishing bass (four on the CRW -3C)
• 6" high efficiency ribbons deliver amazing detail and lifelike imaging
• Fully sealed cabinet for enhanced bass response as well as improved sound isolation to adjacent rooms
• Unique bi -ampable and bi -wirable binding posts for even higher performance and added versatility
• Magnetic grille, rather than friction fit, offers easy removal and installation with clean architectural design

Sunfire will be exhibiting at CEDIA Expo September 6 -9 at the Colorado Convention Center in Booth # 610. Along with the new Cinema Ribbon Trio In -Walls, the company will also be showing their other award -winning Cinema Ribbon loudspeaker models as well as their complete line of amplifiers, processors, receiver and High Back -emf subwoofers. The legendary Bob Carver and Sunfire personnel will be on hand throughout the show introducing the new products, conducting demos and answering questions.

About Sunfire
Based in Snohomish, Washington and founded by renowned audio innovator Bob Carver, Sunfire Corp. designs, develops, manufactures and markets luxury home theater and audio products that deliver exceptional performance, features and value, creating powerful, emotional experiences wherever they are heard. Still very much involved, Bob Carver serves as Sunfire's Chief Technical Officer.

Dedicated to improving the state of the art in audio processing for home theater, Sunfire's numerous patented technologies represent over 35 years of scientific research culminating in several industry firsts. Innovative patents include the Tracking Downconverter™ power supply used in the company's acclaimed, award -winning subwoofers and amplifiers, as well as the High Pressure, High Back -emf technology also used in its subwoofers.

For media inquiries, interview requests and appointments during CEDIA, please contact Peter Hoagland at his mobile # (703) 989 -3680 or by email at Complete information on Sunfire, its products and technology is readily available at # # #

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