Phoenix Gold® Features New Simplay HD™ -Verified HDMI™ Cable at 2007 CEDIA EXPO

With Simplay HD Verification, Phoenix Gold Guarantees that its Customers will Utilize Technologies that Meet the Highest Standards for Acquiring and Sharing a High-Definition Digital Signal

DENVER, Sept. 6, 2007 - Phoenix Gold (phoenixgold.com), a division of Rodin, is proud to announce that it will feature its full line of new Simplay HD -verified High -Definition Multimedia Interface™ (HDMI™) cables at the 2007 CEDIA Expo, held from Sept. 6 -9 at the Colorado Convention Center, booth #516.


"Phoenix Gold continually strives to bring to market leading edge products, and the world of high -definition demands nothing but the best," explained Stewart Millager, Phoenix Gold director of engineering. "There has been a lot of misinformation floating around, mainly on the Internet, that all HDMI cable is created equal. That is simply not true. By gaining Simplay HD verification, Phoenix Gold guarantees that our customers will be utilizing technologies that meet the highest standards for acquiring and sharing a high -definition digital signal."

The five Phoenix Gold Simplay HD -verified cables include the HDMX.930 (3.0 meter; 10 ft.), HDMX.915 (1.5 meter; 5 ft.), HDMX.530 (3.0 meter; 10 ft.), HDMX.520 (2.0 meter; 6.5 ft.) and HDMX.510 (1.0 meter; 3.3 ft.). The Simplay HD logo will be displayed on each box denoting the verification. Verification on longer Phoenix Gold HDMI cable lengths is pending.

Product testing at Simplay Labs™ is designed to promote industry -wide interoperability amongst High Definition (HD) CE products, including HDTVs and next -generation HD DVD and Blu -ray Disc players. The testing also helps maximize the performance of these products to receive and play high -definition content. Products bearing the Simplay HD logo give consumers peace of mind, allowing them to identify HD components that will work together and provide a performance level expected of next generation HD Lifestyle entertainment products.

Pricing for the Phoenix Gold Simplay HD -verified cables are TBD.

Due to continual product improvement, all specifications subject to change without notice.

###

Featured Product

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

C1M1 offers a truly significant reduction in transmission time in comparison to other communicators that rely on dial capture or data bus decoding. This can result in quicker response time to emergency situations which could save lives and assets. By providing both IP and cellular pathways, C1M1 provides the reliability installers are looking for in an alarm communicator. C1M1 eliminates port forwarding and extra fees for remote access. Installers can remotely upload/download programming changes to M1 controls over IP or cellular using ElkRP2. Consumers can control the M1 remotely via the free ElkLink mobile app and web portal, as well as eKeypad and M1 Touch Pro apps. Other IP-based software and interface partners can connect to the M1 control over the local network through C1M1. C1M1 also provides email/text notifications for arm, disarm, and alarm events. ELK-C1M14GSM supports GSM (AT&T/T-Mobile) networks and ELK-C1M1CDMA supports CDMA (Verizon) networks.