Phoenix Gold® Features New Simplay HD™ -Verified HDMI™ Cable at 2007 CEDIA EXPO

With Simplay HD Verification, Phoenix Gold Guarantees that its Customers will Utilize Technologies that Meet the Highest Standards for Acquiring and Sharing a High-Definition Digital Signal

DENVER, Sept. 6, 2007 - Phoenix Gold (phoenixgold.com), a division of Rodin, is proud to announce that it will feature its full line of new Simplay HD -verified High -Definition Multimedia Interface™ (HDMI™) cables at the 2007 CEDIA Expo, held from Sept. 6 -9 at the Colorado Convention Center, booth #516.


"Phoenix Gold continually strives to bring to market leading edge products, and the world of high -definition demands nothing but the best," explained Stewart Millager, Phoenix Gold director of engineering. "There has been a lot of misinformation floating around, mainly on the Internet, that all HDMI cable is created equal. That is simply not true. By gaining Simplay HD verification, Phoenix Gold guarantees that our customers will be utilizing technologies that meet the highest standards for acquiring and sharing a high -definition digital signal."

The five Phoenix Gold Simplay HD -verified cables include the HDMX.930 (3.0 meter; 10 ft.), HDMX.915 (1.5 meter; 5 ft.), HDMX.530 (3.0 meter; 10 ft.), HDMX.520 (2.0 meter; 6.5 ft.) and HDMX.510 (1.0 meter; 3.3 ft.). The Simplay HD logo will be displayed on each box denoting the verification. Verification on longer Phoenix Gold HDMI cable lengths is pending.

Product testing at Simplay Labs™ is designed to promote industry -wide interoperability amongst High Definition (HD) CE products, including HDTVs and next -generation HD DVD and Blu -ray Disc players. The testing also helps maximize the performance of these products to receive and play high -definition content. Products bearing the Simplay HD logo give consumers peace of mind, allowing them to identify HD components that will work together and provide a performance level expected of next generation HD Lifestyle entertainment products.

Pricing for the Phoenix Gold Simplay HD -verified cables are TBD.

Due to continual product improvement, all specifications subject to change without notice.

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