DisplaySearch Reports July LCD TV, Notebook and LCD Monitor Panel Shipments Establish Record Highs

DisplaySearch, the worldwide leader in display market research and consulting, today released its July LCD panel shipments results.

AUSTIN, TEXAS, August 28, 2007 - -DisplaySearch, the worldwide leader in display market research and consulting, today released its July LCD panel shipments results. Specifically, the firm announced that LCD TV panel shipments hit an all -time high with 7.2 million units shipped, up 6% M/M and 72% Y/Y. In addition, notebook PC panel shipments increased 7% M/M and grew an impressive 69% Y/Y to reach a new milestone of more than 10 million units in July. Although LCD monitor panel shipments have been growing in single digits on a sequential basis since April, July results established a record high of 16.1 million units, up 1% M/M and 35% Y/Y.


'Despite worries that US consumer spending might decline due to weakness in the housing market and recent credit crunch, July was a strong month for the LCD industry -indicating that there is still a strong demand for LCD TVs and notebook PCs,' noted Jin Kim, DisplaySearch's Director of TFT LCD Market Research. 'While there were concerns of LCD TV set inventory build -up in June and July, LCD TV panel shipments continued to post strong growth in July. Furthermore, with back to school sales imminent for college students, notebook PC sales should see an increase in August through September. Overall, most producers involved in the three large -area LCD applications supply chain, including panel suppliers, OEMs and major brands, expect strong retail demand to continue for large area LCDs into the holiday shopping season,' Kim added.

In terms of overall large panel shipments in July, Samsung Electronics (SEC) regained the #1 position on a shipment basis with a 20.6% share in July 2007. SEC had fallen to the #3 position in June due to weak notebook panel shipments, but in July led the notebook segment, displacing LG.Philips LCD (LPL) who led for 14 consecutive months. AUO (AU Optronics) edged out LPL for the #2 position with a unit market share of 19.8%, while #3 LPL closely chased the leaders with 19.7% unit share.

July LCD TV Panel Shipment Highlights and Outlook
LCD TV module shipments increased 72% Y/Y in July due to strong growth in large LCD TV sizes. The most popular LCD TV module size continued to be 32', with a 36.2% shipment share in July, followed by 26' at #2 with 13.0% shipment share. Rounding out the top three was 37' with 11.3% unit share. Of note, since April 2004, 40' has led the battle against 42', but the tide has recently turned. Beginning in June 2007, the 42' share of LCD TV module shipments beat 40', 8.3% to 6.7%, respectively. In July, that gap slightly widened with 42' at 9.0%, versus 7.3% for 40'. The reason is due to the success of second tier TV brands such as Vizio, who captured the #1 spot with 12.1% market share in North America in LCD TV unit shipments in Q2'07 (based on the recently announced Quarterly Global TV Shipment and Forecast Report, Q3'07 Datatables). Growth was most impressive for 52' up with 2476% Y/Y growth, followed by 47' up with 1204% Y/Y growth.

AUO captured the #1 position for LCD TV panel shipments, with a 22.1% share followed by LPL and Samsung with shares of 21.3% and 18.9%, respectively.

AUO recorded the fastest growth at 147% Y/Y, CPT grew a significant 100% Y/Y and CMO grew 88% Y/Y. Almost all LCD TV module suppliers recorded double -digit Y/Y growth including AUO, BOE, CMO, CPT, LPL, Samsung and Sharp. The top five suppliers (AUO, LPL, Samsung, CMO and Sharp) continued to maintain a 90% shipment share, which began in December 2006.

Looking forward, DisplaySearch has upgraded its annual outlook as the result of strong performance in June and July and a robust August outlook as LCDs continue to take share from competing technologies. DisplaySearch now expects LCD TV panels to rise 48% Y/Y in 2007 to 80.4M panels.

July Notebook PC Panel Shipment Highlights and Outlook
DisplaySearch reports that notebook PC demand has been strong all year, and seems to be accelerating. 'As performance for notebook PCs increases to a point where the majority of customers are comfortable using the latest software, notebook PC sales will continue to increase far quicker than desktop PCs. In fact, notebook PC panel shipment growth has significantly outpaced monitor panels shipments for 9 of the last 12 months,' Kim added.

Notebook PC module shipments increased 69% Y/Y in July, accelerating from an already strong June, which posted a growth of 55% Y/Y. AUO posted the strongest shipment growth in July with 167% Y/Y, followed by Samsung with an impressive 113% Y/Y growth. LPL and CMO both posted a brisk 71% Y/Y growth rate for July.

The majority of notebook PC panels shipped in July were 15.4' Wide, capturing a 46.8% shipment share. 15.4' Wide's popularity has been slipping since February after capturing a 53.3% share in January. That is the result of growing demand for 14' Wide notebook PCs, resulting in 14' Wide panel shipment market share growing from just 16.0% in January to 24.6% in July. SEC overtook LPL for the #1 spot in July in this segment with 29.1% unit share, versus LPL's 28.9%. AUO rounded out the top three with 23.0% share.

Notebook PC panels have established record highs in Q1'07 and Q2'07 with Q3'07 expected to result in another record. As a result, DisplaySearch has upgraded its annual forecast to 103.2M panels.

July LCD Monitor Panel Shipment Highlights and Outlook
LCD monitor panel shipments were up 2% M/M and 35% Y/Y to a record -breaking 16.1 million units. Since April, LCD monitor panel shipments have been growing at only single -digits sequentially, but have experienced robust growth Y/Y. SEC was the largest supplier of LCD monitor panels in July capturing 17.3% unit share, followed by AUO with 16.5% and LPL rounding out the top three with 13.9%. All three of the top suppliers experienced M/M declines in July, while suppliers such as BOE, Chi Mei Optoelectronics (CMO), Chunghwa Picture Tubes (CPT), InfoVision and Innolux posted high single -digit gains. 17.0' LCD monitor panels took the #1 position with 27.5% of unit shipments in July, followed by 19' Wide with 23.9% and 19.0' with 14.6% unit share. Gaining considerable momentum was 22' Wide; a 5.0% unit share in January more than doubled to 11.2% in July.

'Typically, back -to -school sales have had a positive impact on LCD monitor panel shipments in July and August. The trend of purchasing a desktop PC with an external LCD monitor is waning and instead is shifting toward purchases that include a notebook PC with an external monitor,' Kim concluded.

LCD monitor panels are expected to rise 24% Y/Y in 2007 to 174M panels, although Q2'07 may prove to be the peak quarter as a number of panel suppliers divert capacity in 2H'07 to seasonally stronger TV panels or higher margin notebook panels.

DisplaySearch tracks monthly TFT LCD shipments, which are available in the Monthly TFT LCD Shipment Database. A free information service, PanelTrack, can also be viewed at www.displaysearch.com/free/paneltrack. For more information on this report or to consult with an analyst, please contact Arie Braun at (512) 687 -1505 or arie@displaysearch.com
About DisplaySearch
DisplaySearch, an NPD Group company, has a core team of 48 employees located in Europe, North America and Asia who produce a valued suite of FPD -related market forecasts, technology assessments, surveys, studies and analyses. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at www.displaysearch.com.

About The NPD Group Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit www.npd.com.

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DisplaySearch
Phone (512) 687 -1505
E -mail: arie@displaysearch.com

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