Enhancing the HDTV Experience Among Hot Topics at DisplaySearch\'s 5th Annual HDTV Conference

DisplaySearch, the worldwide leader in display market research and consulting, will feature a panel session on 'Enhancing the HDTV Experience' at its upcoming 2007 HDTV Conference, to be held October 10-11, 2007 in Los Angeles, California.

Enhancing the HDTV Experience Among Hot Topics at DisplaySearch's 5th Annual HDTV Conference


AUSTIN, TEXAS, August 16, 2007 - -DisplaySearch, the worldwide leader in display market research and consulting, will feature a panel session on 'Enhancing the HDTV Experience' at its upcoming 2007 HDTV Conference, to be held October 10 -11, 2007 in Los Angeles, California.

Improving the overall audio experience to match high quality 1080p -based Full High Definition video content has become a 'must have' proposition, as users are demanding a complete immersive and satisfying real -world experience from their HDTVs. 'Consumer content comes from a variety of audio/video (AV) platforms like broadband internet streamed content, HD DVD players, HD set -top boxes, HD personal video recorders and HD gaming platforms -leading to new innovations and enhanced entertainment experiences and lifestyle for consumers,' noted Vish Nayak, DisplaySearch's Vice President for Digital TV and Panel Electronics.

'Virtual surround sound with a limited set of speakers, full 7.1 and 5.1 HD surround sound, enhanced digital based AV, connectivity, improved audio and video synchronization techniques, multi -channel audio to support different languages or viewing different TV channels at the same time or supporting HD -based second audio program (SAP) capabilities: all these capabilities are revolutionizing HDTVs in the home,' Nayak added.

Featuring experts in digital TV technology, DisplaySearch's 'Enhancing the HDTV Experience' panel during the HDTV Conference will focus on what TV and technology companies are developing to enable integrated AV experiences, and the resulting impact on providing a fully immersive entertainment experience from disparate content funneled to the digital TV.

The 'Enhancing the HDTV Experience' panel will address key topics:

-Key trends shaping digital entertainment and the essential elements of a great consumer experience

-Recent innovations, such as volume leveler technology, which automatically equalizes audio volume levels while changing program channels to a pre -set level as determined by the user

-Critical challenges of connecting high definition multimedia interfaces (HDMI) with audio processors and Class -D amplifiers to deliver a complete high definition audio system for a HDTV

-HDMI and high -definition digital -content protection (HDCP) compliance testing requirements, the latest third party audio algorithms and how to design an audio system to meet demanding cost goals in a DTV system
Advanced audio signal processing techniques that can overcome physical limitations imposed by flat panel TV design constraints to optimize the AV entertainment experience

-Delivering a certification program and creating performance benchmarks that ensures video quality across every HDTV technology and product category

DisplaySearch's 'Enhancing the HDTV Experience' panelists include

-Martin Cotter, Director of Advanced TV Products, Analog Devices
-Jack Buser, Director, Worldwide Technology Evangelist, Dolby Laboratories
-Alan Kraemer, Chief Technology Officer, SRS Labs
-Patrick Dunn, Director, Display Technology, THX

DisplaySearch's Vish Nayak will moderate the panel. With more than ten years of experience in sales, marketing and product development roles for emerging consumer electronic semiconductors and resultant consumer platforms, he provides leading component technology and economic insight to DisplaySearch.


Register for both HDTV and the DVD Forum North America DVD Conference and Save!

DisplaySearch has co -located the HDTV Conference with the DVD Forum North America DVD conference, which takes place on Tuesday, October 9, 2007. Register for both events and save $100. For more information on both events, please visit www.displaysearch.com/hdtv2007. Media interested in attending should contact Heather Boudreau at heather_boudreau@displaysearch.com

Both events take place at the Hilton Universal in Los Angeles, California. A special conference hotel rate of $165 per night is available when you book online or by referencing the Group Code DIS when calling the Hilton Universal at 800 -498 -5416. The special conference rate is only available until September 14, 2007 or until the room block is filled. Click Here for hotel details.

Sponsorship Opportunities
A limited number of sponsorships and exhibits remain. All sponsors will have their company's name distributed to over 20,000 recipients in conference collateral and press releases. In addition, sponsors receive a conference item with logo distributed to all paid attendees. Contact Heather Boudreau for more information on a sponsorship by calling 516 -625 -6133 or via email at heather_boudreau@displaysearch.com.

Event Sponsors:
Global Platinum - Dolby
Platinum - Analog Devices, Samsung and Syntax -Brillian
Silver - AMIMON, LCD TV Association, Micronas, SiBeam, SRS and THX

Media Sponsors:
CustomRetailer, Dealerscope, HDTV Magazine, HDTV Solutions, Home Media Magazine, Home Toys and Veritas et Visus

Official Newswire Sponsor:
BusinessWire

About DisplaySearch
DisplaySearch, an NPD Group company, has a core team of 46 employees located in Europe, North America and Asia who produce a valued suite of FPD -related market forecasts, technology assessments, surveys, studies and analyses. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Houston, Kyoto, London, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at www.displaysearch.com.

About The NPD Group Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit www.npd.com.

Company Contact:
Arie Braun
DisplaySearch
512 -687 -1505 (ph)
512 -459 -3127 (fax)
E -mail: arie@displaysearch.com

Media Contact:
Stacey Voorhees
Public Relations
925 -336 -9592
E -mail: stacey@savvypublicrelations.net

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