Geek Squad Founder, Robert Stephens, to Keynote EHX Fall 2007

Industry dropout shares insights on building great in-home service companies, "experience marketing" techniques, and the future of media center systems technology at EHX opening event

Framingham, Mass. - July 24, 2007 - Electronic House Expo (EHX), owned by EH Publishing, Inc., announced today that, Robert Stephens, Founder of Geek Squad, will deliver the EHX Fall keynote address at 9:00 am on Wednesday, November 7 at the Long Beach Convention Center in Long Beach, CA. Sponsored by EHX platinum sponsor, Exceptional Innovation, the keynote address will focus on how Stephens implemented unique (inexpensive) and diversified (insane) marketing practices to propel his company to success. Additionally, Stephens will share his insights on how the emergence of media center systems will affect the custom installation industry. He will attempt to throw competitors in the audience 'off the trail' with insights like 'High Definition VHS is going to be HUGE in 2008'.

Stephens, also known as Geek Squad Chief Inspector, founded the company in 1994, which was subsequently acquired by Best Buy in 2002. The Geek Squad is a 24 -hour computer support task -force that specializes in technology support in the home. Stephens is known for the development of a unique and very successful brand development in The Geek Squad. He implemented the principles of "Experience Marketing" as written by Joseph Pine and James Gilmore to create the thriving company.

EHX attendees will gain insight from this experienced leader as he takes them through the evolution of his company and provides real -world advice on how integrators should leverage their marketing to achieve success. During his speech he will also discuss how the implementation of media center system sales and support can provide highly profitable opportunities for today's installers.

"Robert Stephens' experience building a masterfully branded in -home service company and the subsequent assimilation of Best Buy is a fascinating story for custom electronics integrators," said John Galante, Vice President of EH Events. "Our thanks to Exceptional Innovation for sponsoring this exciting and inspirational element of EHX."

EHX Fall 2007 will take place November 6 - 9, 2007 at the Long Beach Convention Center in Long Beach, California. For exhibiting information, please contact George Keegan at 508.663.1500 x229, or Paulo de Costa at 508.663.1500 x326, Event details are available at

About EHX
The Electronic House Expo (EHX) Fall is the emerging opportunities event for the $15 billion custom electronics industry. The Electronic House Expo (EHX) Fall focuses on emerging opportunities for the $15 billion custom electronics industry. Held in the trendsetting southern California, EHX Fall shows integrators how to capitalize on the new digital custom electronics products and services such as media centers, IP -based home control and Fiber -To -The -Home, helps them address the green trend and puts them in touch with vital business advice such as how to structure highly -valued custom integration businesses.

About EH Publishing
EH Publishing, Inc. is the information leader and resource for the electronic home industry. Serving the technology and construction markets, EH Publishing, Inc. reaches more than half a million home electronic professionals and consumers worldwide. Founded in 1994, EH Publishing, Inc. has defined, cultivated and raised awareness of the $15 billion electronic/installed home industry through its products, which include print publications, on -line publications, trade shows and market studies. EH Publishing, Inc. is the industry's source for home technology information and market analysis, with the targeted print and on -line publications: Electronic House, Home Electronic Ideas, CE Pro, CE Pro Retailing, ChannelPro, TecHome Builder, Live Sound, and targeted tradeshows: Electronic House Expo (EHX), TecHome Builder Conference and Expo (TBX.), Worship Facilities Expo (WFX), ROBOBusiness Conference and Expo, RoboDevelopment Conference and Expo, and the Consumer HealthTech Summit. To find out more, visit

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Featured Product

WaterCop + Z-Wave Technology = Complete water control

WaterCop + Z-Wave Technology = Complete water control

The WaterCop family of products continues to grow! We now offer Z-wave technology that allows remote control of a home's main water supply via phone or internet. It's perfect for people who want peace of mind that they can shut off water in homes from nearly anywhere using Z-wave protocol. Z-wave joins systems WaterCop Pro, LeakStop, WaterCop Classic, Outdoor, and Large Valve (1 ½"-4") Integration. Visit to learn more.