Ridata Acquires Windows Vista ReadyBoost Premium Certification

Includes Ridata Yego, Twister, Slider, Junior and Shark USB Drives

Diamond Bar, Calif. - - July 23, 2007 - -Advanced Media, Inc., a manufacturer and marketer of the popular Ridata brand of recordable CD and DVD media, electronic storage products, and digital media accessories, announced today it has received Windows VistaØ ReadyBoost Premium Certifications for several of its popular Ridata EZdrives(TM).

ŅRidata EZdrives are a great consumer value. The competitively priced, award winning, and now premium certified drives are the ideal solution for on the go data storage,Ó stated Harvey Liu, Advanced Media president. ŅWe are pleased to expand our offering of Windows Vista ReadyBoost certified removable storage products.Ó

ReadyBoost is simple to use. When a ReadyBoost enabled USB drive is inserted into a Vista enabled computer port, Vista checks to see if itÕs fast enough to work with ReadyBoost. Then the user decides if they want to use the device to speed up system performance. Users can also choose to use part of a USB drive's memory to speed up performance and the remainder for file storage.

All Ridata EZdrives offer true plug -and -play convenience. Each is compliant with USB 2.0 with a full -speed transfer rate of up to 480Mbps. All are backwards compatible with USB 1.1. No external power or battery is needed, since a USB port on any compatible desktop or laptop computer powers all. A power -saving mode reduces power consumption.

Descriptions of Windows Vista ReadyBoost Premium Certified Ridata EZ Drives

Yego Drive Š The award -winning, partitionable, USB drive features a cleverly designed, two -port hub that expands a laptop or computerÕs USB ports. This feature permits virtually limitless multiple USB connections, allowing users to plug in more mobile devices. It also has an advanced partition and security function for users to create password -protected sectors for the storage of confidential material. The Yego drive is available in 1GB to 4GB capacities. The ReadyBoost version of the Yego drive is coming soon to the U.S. market.

Twister - Elegantly designed with a glossy cover, the Ridata Mini Spin USB Flash Drive rotates 360 degrees, solving the problem of lost caps. Advanced partition and security function are included to create password -protected sectors for the storage of highly confidential material. Available in lipstick red or jet -black colors. The drive is available in 1GB to 8GB capacities.

Slider - With a retractable USB plug Š meaning there is no cap to misplace Š it is the perfect device for individuals who have a knack for losing things. Its metallic housing is available in a variety of cool color combinations. Advanced partition and security functions are included for users to create password -protected sectors for private data. The drive is available in 1GB to 8GB capacities.

Junior Š Winner of the Taiwan Good Design product award. The boy on one side and girl on the other design lights up when in use. The advanced partition and security function makes it possible for users to create password -protected sectors for private data storage. Available in 1GB to 4GB storage capacities with a two -year warranty.

Shark - Sleek and translucent, the Shark drive is very lightweight and is available in a variety of storage capacities up to 8GB. The drive is USB 2.0 compliant and has an LED to indicate usage status. An advanced partition and security function allows users to create password -protected sectors for private data storage. Shark supports current versions of Windows, Mac, and Linux operating systems.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the worldÕs largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the Ridata brand of recordable CD and DVD media as well as other types of electronic storage media.

The Ridata brand currently includes: DVD BR, HD DVD series, DL DVD -R/+R, DVD -R/RW, DVD+R/RW, CD -R/RW, flash memory cards, USB EZŖ Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEKÕs commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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© 2007 Advanced Media Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

PR Contact:
Carol Warren
Antarra Communications
(714) 891 -3660

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