World's smallest full HD projector unveiled by projectiondesign with BrilliantColor™ technology from Texas Instruments®


RIDGEFIELD, NJ (June 11, 2007) - projectiondesign sets a benchmark for the residential home theater market today as it premiers the new Action! M25 1080p DLP™ projector. The compact 1080p single -chip model comes complete with full HD 1080 resolution, high -quality 10 -bit video processing and HDMI 1.3 compatibility. At just 3.7 inches high, 9.2 inches deep and 10.8 inches wide, the M25 1080p is the smallest full HD projector available on the market today.

The Action! M25's innovative attributes and superior DLP -based technology, built upon the company's proven professional projectors, offers true, cinema -quality image reproduction for home theatres and home entertainment. "The M25 is terrific. It's compact, easy to use and delivers a picture that's as close to real life as any you've ever seen," says Gary Plavin, projectiondesign LLC president.

The projectiondesign Action! M25 uses Texas Instruments® 0.95" 1080p DMD™ with BrilliantColor technology for the best possible image quality. BrilliantColor adds a new dimension to colors by reproducing a wider color spectrum and by increasing saturation in the difficult secondary colors. It dramatically increases the visible color gamut. The Action! M25 includes a seven -segment, 5x color wheel and brightness of up to 1,000 lumens.

RealColor Color Management Suite

Perfect color reproduction comes from the proprietary projectiondesign RealColor color management suite. RealColor technology perfectly tracks gray scale throughout the dynamic range and results in perfect video color reproduction. By uniquely characterizing and calibrating every projector as it leaves the production line, the company ensures every projector can reproduce true D65 video.

Seamless integration with home control systems

The Action! M25 projector is compatible with most popular home control systems on the market today using IP or RS232 control. The new unit is specifically compatible with AMX Device Discovery, as well as with Crestron® control systems. In addition, the Action! M25 model is supported by the proprietary projectiondesign 1.0 Asset Management system.

Note to editors: print quality & high -resolution images are available at or on request.

Corporate Information
Headquartered in Fredrikstad, Norway, projectiondesign is a worldwide leader in advanced, high -performance DLP -based projection solutions for challenging applications in professional, business, home cinema and eCinema markets. Its award -winning, innovative technology is distinguished by numerous industry milestones including the introduction of the world's first single -chip SXGA DLP projector in 2002, the world's first single -chip SXGA+DLP in 2004 and the world's brightest single -chip SXGA+DLP in 2004.

For additional details, contact Gary Plavin at projectiondesign, 1121 Edgewater Ave., Unit #4, Ridgefield, NJ 07657 (Tel: 201 -943 -1616) or visit

Manufacturer Inquires
Gary Plavin
Telephone: 888/588 -1024

Press Inquiries
Roberta Lewis
Roberta Lewis & Assoc. Public Relations
Telephone: 713/665 -8758

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"BrilliantColor" and "DLP" are registered trademark of Texas Instruments Incorporated. All rights reserved. "RealColor" is a proprietary technology of projectiondesign. All brands and trade names are the property of their respective owners.

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