SF Marketing Inc. Announces SE Models from Shure

At the International Consumer Electronics Show (CES), Shure Incorporated unveiled four new models of Sound Isolating™ Earphones representing the next generation of premium audio accessories.

At the International Consumer Electronics Show (CES), Shure Incorporated unveiled four new models of Sound Isolating™ Earphones representing the next generation of premium audio accessories. When Shure first launched its E Series Earphones - a family of products that brought professional audio performance to consumers - high fidelity portable audio was born. Never ceasing to innovate, the company is introducing a new line of earphones that builds on everything that is great about its predecessor, while offering consumers a number of unique new attributes including new sound signatures, modularity, style and improved ergonomics.

Acclaimed producer Mike Fraser, who has worked with artists like AC/DC, Metallica, Aerosmith, Led Zeppelin and Rush, listened to the new flagship in the line and summed up the experience by asking, "Who knew such a big sound could come out of such a small earphone?" He went on to say, " When mixing, it's critical that I listen to my mixes through different sources. The Shure earphones are an excellent reference tool because they deliver such pure sound. "

The new Shure Sound Isolating Earphones remain true to Shure's 81 -year history in the professional audio business with each earphone delivering a unique acoustic sound signature that addresses individual listening preferences. Incorporating balanced armature drivers that are compact in size but not in sound, Shure's newest earphones offer an ever -wider frequency range and increased detail as one moves up in the line. Contributing to the sound quality and the comfort, the earphone housings are all based on years of customer feedback as to what shapes and sizes deliver the most optimal listening experience.

"I love these earphones. The sound is so clear it's like I'm in a recording studio," commented Joss Stone, Grammy® -nominated artist, of her SE530 Sound Isolating Earphones (formerly model E500).

The first company to deliver an entire line of consumer earphones equipped with modular capabilities, Shure is also giving consumers something that they've been missing in their listening experiences: boundless options to personalize their portable devices. Introduced in 2006, Shure's Push -To -Hear (PTH) inline accessory is the first example of the company's pioneering efforts in modularity which will create a whole new realm of interactive and customized personal audio accessories. Other accessories include a 9" (23cm) cable that when added to the standard length of 18" (45cm) creates 27" (68cm) of cable, an ideal length for lanyard MP3 players or armbands used during exercise.

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